Rishi
Senior Product Manager — Search, Growth, Monetization & AI Platforms
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About
Senior Product Manager with 7+ years owning the full customer lifecycle — pre-purchase search and discovery, conversion, retention, and post-purchase monetization — across marketplace and e-commerce platforms in India. At Flipkart, owned search and discovery for the Fashion category, shipping visual search, autosuggest, and a behavioral personalization engine that drove a 2x conversion improvement and 10% GMV growth. At Zoomcar, a Nasdaq-listed mobility marketplace, owned end-to-end conversion and retention, using experimentation to lift booking conversion by 300 BPS and reduce drop-offs by 30% through trust and engagement systems.
At Nykaa, led 0→1 development of an in-house LLM-powered conversational AI platform (chat + voice), scaling to 100,000+ monthly interactions with ~50% adoption, and turned it into a monetization lever generating $290K+ in annual revenue — backed by a proprietary AI evaluation framework for tone, accuracy, and resolution quality. Delivered $2.4M+ in cumulative, directly measurable business impact across search, growth, monetization, and AI initiatives, and comfortable operating across functions, geographies, and stakeholder groups.
Experience
Senior Product Manager — AI Automation Platform (0→1→100) at Nykaa (2024-07 – Present)
India's largest listed omnichannel beauty & fashion platform (NSE: NYKAA)
- Own the AI Automation Platform end-to-end — from 0→1 build through 100,000+ monthly interactions with ~50% adoption — writing detailed requirements, partnering directly with engineering on system architecture, and cutting support call volume by 60% while sustaining 80+ CSAT.
- Built a proprietary evaluation framework covering safety, quality, and observability — continuously testing output against tone, resolution quality, completeness, and accuracy — gating every production release and building trust in the platform's outputs.
- Defined the post-order CX roadmap, converting a cost center into a monetization lever — GPS/ETA order tracking cut delivery-related support calls by 20%; upsell recommendations generated $290K+ in annual revenue.
- Redesigned NDR/NPR automation with closed-loop ticketing, cutting related support queries by 50%, and launched e-commerce's first post-order status carousel, reducing status queries by 10%.
Senior Product Manager — User Conversion & Retention (1→10) at Zoomcar (2023-03 – 2024-07)
Nasdaq-listed peer-to-peer car-sharing marketplace operating across India, Indonesia & Egypt
- Led user research and experimentation across the end-to-end conversion funnel for a two-sided mobility marketplace, validating hypotheses through iterative A/B testing to improve booking conversion by 300 BPS and fulfillment by 450 BPS — unlocking ~$24K in monthly revenue.
- Led monetization strategy — flash sales and dynamic pricing across India and Egypt — generating $14K+ in incremental weekly revenue; built personalization systems lifting App Open → Search by 300 BPS.
- Designed supply-side trust systems, including host journey personalization and UGC integration, reducing drop-offs by 30%.
Product Manager — Search, Discovery & Personalization (10→100) at Flipkart (2021-06 – 2023-02)
Walmart-owned e-commerce marketplace; 450M+ registered users across India
- Owned search and discovery strategy for the Fashion category, translating deep customer research into detailed requirements and shipping visual search, autosuggest, and optimized filtering — driving a 2x conversion improvement across one of India's largest e-commerce catalogs.
- Built a personalization engine using behavioral and intent signals — modeling user activity into actionable product intelligence — driving 10% GMV growth; increased AOV by 20% via monetized Brand Store pages for high-affluence segments.
- Launched Body Fit, a sizing-recommendation feature improving purchase confidence, and merchandising initiatives lifting recommendation adoption by 300 BPS among repeat users.
Program Manager Associate at Uboard India (2017-08 – 2018-06)
- Managed offline retail communication and launched a loyalty program, contributing to a 40% sales lift and 40% customer base growth; drove B2B partnerships generating $14K+ in incremental revenue.
Education
Master of Business Administration in Business Administration – Indian Institute of Management, Kozhikode (2019 – 2021)
Bachelor of Technology in Computer Science – Guru Gobind Singh Indraprastha University (2013 – 2017)


