Nitish Arora

Account Manager with 4+ years delivering MarTech, conversational commerce, and AI platforms for enterprise brands — PepsiCo, Nestlé, Tanishq — at Digitas India (Publicis Groupe).

Scaled Pep

Genie to 15M+ interactions; advancing expertise via MICA's Executive Programme in Marketing Technology & AI (2026).

Account Manager - Digitas India (Publicis Groupe)

(2023-11)

Clients: PepsiCo India (B2C & B2B) · Nestlé India (Maggi, Milkmaid, Nescafé, Nestlé Professional, Nestlé India) · Tanishq · Oaksmith

• Led end-to-end strategy for Pep Genie, PepsiCo's WhatsApp ecosystem — scaling to 15M+ interactions and 4,200%+ engagement growth via QR journeys, OTP auth, and rewards architecture
• Directed Tanishq's interactive digital catalog with UI/UX and engineering teams, contributing to ₹68 Cr in attributed revenue
• Architected content and SEO strategy for Ask Nestlé (AI nutrition platform, 37.5M+ visits) and managed operations across 5 Nestlé brand platforms

Senior Account Executive - Nothing Else Matters LLP

(2023-01 - 2023-10)

Promoted from Account Executive

• Owned scoping, costing, and delivery of website, app, SEO, chatbot, and CRM projects — protecting account profitability and timelines across all engagements
• Led front-end builds for Prepcoach, FlowNaturals (Shopify), and Hiddentools.ai (Softr), while also revamping the agency's own website
• Coordinated client and engineering stakeholders across concurrent projects, ensuring on-time delivery and clear requirement traceability

Account Executive - Nothing Else Matters LLP

(2022-06 - 2022-12)

• Served as primary contact for Microsoft's B2B Marketplace Campaign, onboarding partners and ISVs onto Amazon and IndiaMART
• Led website development and Amazon marketplace onboarding for KO Absolute Nutrition; managed social and dealer-leads database for HAV
• Delivered AR filters for Mughal-E-Azam Play and led two brand campaigns including a CSR initiative and a high-recall Valentine's Day activation

Intern - Nothing Else Matters LLP

(2022-02 - 2022-05)

• Supported Microsoft B2B Marketplace partner onboarding onto Amazon and IndiaMART, and contributed to website development for Elysian Home Automation

Senior Account Executive, Client Servicing - IndiaMART Intermesh Ltd

(2021-11 - 2022-01)

• Managed paid-client portfolio at IndiaMART, driving platform adoption, reducing churn via proactive servicing, and improving product discoverability through listing and keyword audits

Executive Programme in Marketing Technology and AI - MICA — The School of Ideas, Ahmedabad (2026-04 - 2026-10)

Master of Business Administration (MBA) - Marketing - Krishna Institute of Technology & Management (2019 - 2021)

Bachelor of Commerce (B.Com) - Brahmanand Degree College, Kanpur (2016 - 2019)