Rishikesh Kudale

Performance Marketing professional with 6+ years of experience scaling paid media across B2B SaaS, AI SaaS, and DTC brands. Managed cross-channel portfolios across Google Ads, Meta, LinkedIn, Bing, YouTube, Display, and PMax, with monthly budgets ranging from $500K to $1M. Experienced in translating business targets into channel strategy, budget allocation, experimentation roadmaps, CRO initiatives, and executive reporting.

Strong across GA4, GTM, HubSpot, Mixpanel, attribution, offline conversions, and cross-functional growth leadership.

Performance Marketing Manager at Tealbox Digital (2026-03 – Present)

Paid Media Agency Working with B2B SaaS and D2C brands.

• Manage full-funnel paid media strategy for D2C and B2B SaaS clients across Google Ads, Meta, LinkedIn, Bing, YouTube, Display, and Performance Max.
• Own campaign structure, keyword/creative strategy, audience segmentation, budget allocation, and testing roadmaps across acquisition, retargeting, brand, and non-brand campaigns.
• Work across paid media portfolios with monthly budgets ranging from $500K to $1M, supporting scaling, efficiency, and pipeline-focused decision-making.
• Support performance analysis for high-scale accounts driving 800+ monthly purchases and $100K+ tracked revenue, with Google Ads contributing the majority of paid conversions.
• Analyze brand, retargeting, and acquisition campaigns delivering 3x to 5x+ ROAS to guide scaling, budget shifts, and optimization priorities.
• Lead search term, keyword, and landing page analysis across high-spend pages to identify CRO, efficiency, and lead-quality opportunities.
• Build SKAG/STAG structures, negative keyword frameworks, and keyword movement plans for high-intent search campaigns.
• Work across GA4, GTM, HubSpot, Mixpanel, UTMs, and offline conversion workflows to connect paid media performance with qualified leads and revenue signals.
• Build client-facing reports, action logs, CRO plans, and optimization frameworks to support data-backed decisions across scaling, pausing, and testing priorities.
• Leveraged MarTech tools and AI automation to streamline workflows, ensure campaign integrity, and scale efficiently
• Collaborate with Creative, Product, Analytics, Sales, and RevOps teams to improve the end-to-end customer journey.

Senior Demand Generation Marketer at Jeeva AI (2025-09 – 2026-02)

Agentic B2B SaaS platform for AI-driven sales automation

• Led multi-channel demand generation across Google Ads & Meta Ads for PLG (subscriptions) and SLG (enterprise deals), optimizing the full unit-economics loop CAC → ARPU → LTV → ROAS across US SMB to enterprise segments.
• Managed $500K monthly paid media spend, driving 200+ PLG signups/day and 100+ SLG demos/day, contributing to ~$4M monthly ARR and supporting scale toward board-level revenue targets.
• Improved ROAS to ~8X by tightening funnel efficiency, reallocating spend toward high-LTV cohorts, and reducing blended CAC by ~50% through creative testing, audience segmentation, and keyword intent modeling.
• Optimized ARPU and LTV by aligning acquisition campaigns with pricing tiers, trial-to-paid flows, and enterprise deal velocity, improving Trial → Paid CVR and downstream revenue realization.
• Built and owned HubSpot–PostHog automation for lead scoring, routing, and lifecycle tracking, increasing MQL → SQL velocity by ~18% and improving pipeline predictability.
• Scaled ABM and retargeting programs across paid social and search, increasing key-account engagement by ~40% and improving SLG pipeline efficiency and deal value realization.
• Owned analytics & attribution across GA4, GTM, Tableau, Appsflyer, and server-side tracking, enabling accurate revenue attribution from spend to CAC, ARPU, LTV, and ROAS across web and app journeys.
• Collaborated closely with Sales, RevOps, and Product to align ICPs, messaging, and revenue goals, directly influencing $10M+ in influenced ARR and CARR pipeline.

Marketing Manager at Attentive AI (2024-09 – 2025-08)

B2B SaaS Organization with 500+ employees and $30M+ annual revenue

• Managed multi-channel search and social campaigns across Google, LinkedIn, Meta, and YouTube with annual budgets over $2M.
• Optimized bidding strategies (manual CPC, tCPA, tROAS, Max Conversions) to improve ROAS from 2X → 6X and reduce CAC by 20%.
• Conducted keyword research, ad copy testing, and competitor analysis to optimize campaigns and improve CTR by 25%.
• Collaborated with clients and sales to define campaign strategies, audience targeting, and funnel KPIs.

Associate Marketing Manager at Attentive AI (2022-01 – 2024-08)

• Executed Google Ads and Meta Ads campaigns across search, display, and social to deliver 600+ MQLs/month.
• Implemented Meta CAPI, GA4, and HubSpot → Ads Offline Imports to optimize for booked meetings and conversions.
• Partnered with SDRs and analytics teams to align campaign messaging with pipeline targets.
• Conducted A/B and multivariate tests on creatives, CTAs, and landing pages; improved lead conversion by 15%.
• Led research, planning and execution of 20+ trade shows and expos in United States, Canada, UK and Australia
• Generated over $1M in sales pipeline through event engagement and strategic pre- and post-event outreach workflows.

Market Research Intern at Ecosystm Advisory Pte Ltd (2021-09 – 2021-12)

Digital Marketing Intern at Indian Academy of Public Speaking (2021-04 – 2021-06)

Marketing Executive at KS Associates (2018-07 – 2020-07)

Post Graduate Diploma in Management in Marketing – International School of Management and Excellence (2020-08 – 2022-02)

Bachelor of Engineering in Mechanical – Maharashtra Institute of Technology (2014-07 – 2018-06)