Ritu Thapa

Programmatic Executive at WPP Media, running end-to-end campaign execution across The Trade Desk, DV360 and Amazon DSP. Hands-on with campaign setup and trafficking, creative and targeting QA, budget pacing, and geo and audience list management. MBA-qualified and trained at GroupM in real-time bidding, audience segmentation and media planning.

Programmatic Executive at WPP Media (2025-05 – 2026-07)

Programmatic Campaign Operations · TTD, DV360 & Amazon DSP

• Execute end-to-end programmatic campaigns across The Trade Desk, DV360 and Amazon DSP, covering campaign setup, trafficking and launch management.
• Run comprehensive QA on creatives, geo-targeting, naming conventions and delivery settings so campaigns go live error-free.
• Manage budget allocation and pacing strategy, and build geo-targeting lists across cities, postal codes and custom audience uploads to maximise campaign efficiency.

Programmatic Intern at GroupM (2025-01 – 2025-04)

Programmatic Marketing · Structured On-the-Job Training

• Completed a programmatic marketing internship with on-the-job training from experienced industry professionals.
• Learned real-time bidding (RTB), audience segmentation and media planning.
• Gained exposure to ad exchanges and programmatic ad platforms.
• Built a foundation in data-driven advertising through case-based learning.

Master of Business Administration – Integral University, Lucknow (2020 – 2022)

Bachelor of Arts – Lucknow University (2014 – 2017)