Rakesh Rc

Programmatic Campaign Specialist with 2+ years of experience managing cross-media campaigns across display, video, and YouTube. Skilled in DV360, CM360 and Google Ads, with a track record of delivering up to 30% client growth through effective strategy and relationship management, improving CTR and leveraging first- and third-party audience data for targeted campaigns. Experienced in end-to-end campaign setup, optimization, reporting and delivering actionable insights.

DV360 Executive - UNIPRO BUSINESS CONSULTANTS PVT

• Planned and executed end-to-end programmatic advertising campaigns on Display & Video 360 (DV360), covering Display, Video, YouTube, Audio, and Connected TV (CTV) inventory across US, managing monthly budgets exceeding $1M.
• Built and maintained full campaign hierarchies - Campaigns, Insertion Orders (IOs), Line Items, and Ad Groups - applying advanced targeting parameters including geo, device, browser, time-of-day, and custom audience segments to align with client objectives.
• Executed Real-Time Bidding (RTB) campaigns with advanced bidding strategies - CPM, CPV, CPC, and Target CPA (tCPA) - optimized to campaign KPIs, improving ROAS by up to 30% across.
• Sourced and managed Programmatic Guaranteed (PG) and Private Marketplace (PMP) deals to access premium, brand-safe inventory at fixed pricing, ensuring predictable delivery and high viewability standards.
• Implemented advanced audience targeting strategies using Custom Intent, In-Market, Affinity, Demographic, Geographic, and Remarketing segments, leveraging first-party data, third-party data, and Google Audience Center; applied frequency caps and audience suppression to minimize ad fatigue.
• Enforced brand safety compliance through viewability thresholds, third-party fraud detection integrations (IAS, DoubleVerify), category blocking, and custom inclusion/exclusion lists, maintaining brand integrity across all campaign placements.
• Conducted daily pacing audits - adjusting budgets, pausing underperforming line items, reallocating spend, optimizing bids, and rotating creatives - to maintain delivery targets and improve core KPIs including CTR, CPV, CPM, vCPM, Viewability Rate, CPA, VCR, and ROAS.
• Designed and executed A/B tests on creatives, bidding strategies, and targeting configurations to identify top-performing combinations, driving continuous performance improvements and informing data-driven campaign decisions.
• Implemented and validated Floodlight tags, tracking pixels, and conversion events within Campaign Manager 360 (CM360) to ensure accurate measurement, attribution, and audience list building across all campaign touchpoints.
• Integrated DV360 with Campaign Manager 360 (CM360) for holistic cross-channel attribution, unified reporting, and full-funnel visibility across Display, Video, and YouTube campaigns.

Bachelor of Commerce - Indo - American Degree College (2023)