Rohit Yelve

IIM Sambalpur MBA (Marketing & Strategy) with 2+ years of experience in brand marketing, category management, B2B GTM strategy, & key account management across logistics, FMCG, & garment sectors. Proven track record of building revenue from zero, delivering 140%+ of targets, & forging strategic brand partnerships. Skilled in consumer insights, cross-functional collaboration, & stakeholder management with a strong commercial orientation & data-driven decision-making.

Assistant Manager – Key Accounts & Category Growth - Movin Express Pvt Ltd - Mumbai

(2026-06)

• Own a ₹2.4 Cr+ PAN-India P&L across a portfolio of FMCG, electronics, e-commerce, & logistics accounts, driving multi-geography revenue resilience & account penetration.
• Delivered 142% of Q1 targets & accelerated revenue by 10% by architecting a GTM strategy that improved pipeline velocity, implemented value-based pricing, & revived underperforming corridors across Mumbai, Pune, Surat, Ahmedabad, Gurugram & Hyderabad.
• Mapped end-to-end customer journeys for 11 clients, translating insights into 6 high-impact case studies that identified pain points, surfaced moments of truth, & improved service retention.
• Forged 4 strategic brand partnerships (House of Masaba, All Things Baby, Eat Madmix, & Saundh Retail) by applying competitive intelligence & aligning solutions to evolving client needs.
• Built a profitability model in Excel to optimise yield per package, enabling data-driven pricing decisions & sharper competitive positioning.
• Received the FALCON Award (Jan 2026) firm's highest recognition for performance excellence.

Management Trainee – B2B Growth & GTM - Movin Express Pvt Ltd - Mumbai

(2025-05 - 2026-05)

• Built B2B Direct category from zero to ₹9L MRR within 6 months through structured GTM planning, targeted new account onboarding, & territory coverage expansion across Mumbai.
• Established a ₹1.2 Cr annual revenue base & maintained a monthly volume pipeline of 10+ tons through disciplined account & territory management.
• Conducted market research with Marketing team; competitor benchmarking to shortlist key product & pricing features, size the addressable market, & execute cost-benefit analyses driving data-backed territory decisions.
• Executed a BTL campaign that generated 200+ qualified leads & 2 pipeline conversions, directly expanding addressable customer base & brand visibility.
• Led monthly Mumbai territory performance reviews for the CEO & leadership team using Power BI dashboards surfacing bottlenecks, recommending corrective actions, & tracking KPI adherence.
• Proposed 2 workflow-automation initiatives that reduced communication gaps between clients & internal teams, cutting approval cycles by approximately 40%.
• Audited a ₹1 Cr client ledger using Excel, identified billing discrepancies, & designed a revised reconciliation process reducing the claims settlement cycle from 30+ days to under 15 days.

Marketing Executive – Key Accounts & Product Strategy - Rumi India - Mumbai

(2022-04 - 2023-05)

• Grew territory revenue 25% from ₹80L to ₹1 Cr+ by acquiring new accounts through strategic market expansion while maintaining 100% retention across existing UK-based garment clients.
• Led key account management for UK garment industry clients, delivering customised solutions & achieving zero attrition on high-value relationships.
• Executed BTL activation at Premier Vision trade fair, achieving approximately 18% ROI & generating 200+ high-intent sample requests driving measurable sell-out momentum.
• Expanded the Bridal garments product portfolio through structured gap analysis & portfolio strategy, diversifying the revenue base & capturing incremental market share.

Marketing Intern - OPM Corporation - Remote

(2024-07 - 2024-09)

• Developed a strategic market mix for the Ridlin brand using market trend analysis, secondary research, & competitor benchmarking informing territory GTM positioning & channel prioritisation.

Marketing Intern - 4 Minute Mile - Mumbai

(2024-04 - 2024-05)

• Partnered with 5 key B2B trade vendors including Amazon, Flipkart, & Reliance Digital managed account-level sell-in planning & assessed outlet replacement effectiveness.
• Analysed FMCG market research data across 230+ consumers to inform a trade promotions strategy & a SaaS-based retailer loyalty programme.
• Managed campaign execution for Colgate's e-commerce promotion on Flipkart, delivering 15% sales growth.
• Improved brand credibility by driving Google rating from 3.5 to 4.2 through structured feedback loops & outlet-level brand hygiene improvements.

Consumer Behaviour Researcher - HDFC Life - Remote

(2024-02 - 2024-02)

• Surveyed 100+ users to generate consumer insights for KlarifyLife's Term Guide, applying behavioural analytics to produce actionable product improvement recommendations.

MBA - Marketing & Brand Strategy - IIM Sambalpur (2023 - 2025)

B.Com - Jai Hind College (2021)

HSC - Jai Hind College (2018)

SSC - St. Ignatius High School (2016)