Sakshi Bhaskar

MBA 2026 candidate (IIM Nagpur) with 14+ months of experience owning growth campaigns, user acquisition strategy, and cohort-level performance tracking across startup and EdTech environments. Built end-to-end digital initiatives from content roadmaps to event-tracking architecture by using Google Analytics, GTM, and AI-powered workflows. Consumer-first mindset, bias for fast iteration, and a track record of translating data trends into high-ROI initiatives in D2C environments.

Digital Marketing & Sales Intern at Abhyaas Edu Technologies Pvt. Ltd. (2025-04 – 2025-05)

• Launched SEO- and AEO-optimized content campaign targeting organic user cohorts, generating 318K+ impressions and 3.57K clicks within 60 days.
• Optimized Google My Business profile, improving local search visibility KPI by 25%; deployed GTM for 10+ custom event-level tracking setups to enable cohort-based campaign analysis.
• Improved campaign attribution accuracy by 40% via structured UTM implementation; reduced landing page revision cycles by 20% through HTML/CSS-aligned wireframes.

Global Admissions Executive at Study Group Pvt. Ltd. (2024-03 – 2024-06)

• Processed 100+ student applications weekly, reducing documentation errors by 15% through standardized verification checklists.
• Standardized response templates for top 15 recurring query types, cutting average resolution time by 20% across a 50+ student intake cohort.

GTE Executive at Kaaiser Services Pvt. Ltd. (2022-07 – 2023-07)

• Screened 30+ candidates weekly using structured rubrics, reducing evaluation-to-decision time by 25% and cutting rescheduling instances by standardizing the interview pipeline.
• Verified 500+ applicant documents, reducing errors by 20% and improving audit-readiness across all active hiring cycles.

MBA – Indian Institute of Management (IIM), Nagpur (2024 – 2026)

BBA in General – New Delhi Institute of Management (2019 – 2022)