Rounak Choudhary

Designed end-to-end brand strategy & social media growth roadmap for a textiles startup, positioning it as a culturally rooted, Gen Z-first fashion Conceptualized and executed a full campaign from ground up including content direction, visual strategy, and posting calendar, driving 3,000+ new followers in 5 days and crossing over 1M+ organic reach within the first week of campaign launch on Instagram and LinkedIn Grew saves by 50% through audience-first content strategy, indicating strong purchase intent and content resonance among target demographic

Senior Brand & Growth Strategist - ShopSuhi

(2026-06)

• Designed end-to-end brand strategy & social media growth roadmap for a textiles startup, positioning it as a culturally rooted, Gen Z-first fashion
• Conceptualized and executed a full campaign from ground up including content direction, visual strategy, and posting calendar, driving 3,000+ new followers in 5 days and crossing over 1M+ organic reach within the first week of campaign launch on Instagram and LinkedIn
• Grew saves by 50% through audience-first content strategy, indicating strong purchase intent and content resonance among target demographic
• Conducted competitor teardowns of Nishorama, Past Modern, and Amaraa to inform content pillars, brand voice, and visual differentiation strategy

Social Media Strategist - Primaspot

(2026-05 - 2026-06)

• Founding social media hire, built the brand's presence from zero, launching & owning both LinkedIn and Instagram as the first strategist on the team
• Ideated and pre-edited content and visuals end-to-end, translating Primaspot's AI-led influencer marketing positioning into platform-native content
• Established content direction & voice for a pre-Series funding stage AI startup, aligning social presence with product messaging and development

Brand and Marketing Intern - BetterWay

(2025-03 - 2025-04)

• Conducted market research to build a database of 160+ influencers; executed 7+ campaigns from outreach & approvals, achieving 350K+ views
• Spearheaded 7+ influencer campaign that drove a 30% follower growth on Instagram in 6 weeks, boosting brand visibility and engagement
• Negotiated deliverables and budgets with influencers, coordinated branded content creation & ensured brand alignment across all collaborations
• Managed social media operations (posting, scheduling, tracking) and supported campaign ideation, competitor research, and strategy planning

Strategy Intern - Zypp Electric

(2024-11 - 2024-12)

• Built a fundraising tracker for 100+ businesses, optimized founder's database, created dashboards, and coordinated meetings to refine processes
• Delivered 10+ successful tactics that increased brand awareness and audience interaction, designed a marketing strategy using trend analysis
• Produced engaging content (descriptions, thumbnails, captions, timestamps) for social media and podcasts, including The Akash Gupta Show
• Developed a professional pitch deck that successfully secured collaborations and expanded the podcast's reach to dignitaries and officials

Bachelor of Management Studies - Management Studies - Shaheed Sukhdev College of Business Studies (University of Delhi)

AISSCE (Commerce) - Commerce - St. Edmund's School, Jaipur, Rajasthan (2024)

AISSE - St. Edmund's School, Jaipur, Rajasthan (2022)