Rupesh Singh

Operations leader with 8+ years of experience driving end-to-end D2C and omnichannel business operations across e-commerce marketplaces, quick commerce platforms, and direct-to-consumer channels. Currently serving as Operations Head for a high-growth beauty D2C brand (Elitty Beauty), independently owning supply chain, logistics, inventory planning, CRM, and multi-channel fulfillment. Proven ability to build scalable operational systems, optimize unit economics, and improve fulfillment efficiency in high-growth environments.

Demonstrated track record of improving logistics performance, reducing operational costs, strengthening vendor ecosystems, and ensuring seamless order fulfillment across 100+ SKUs and multiple sales channels. Experienced in leading cross-functional execution across supply chain, warehousing, marketplaces, and customer experience functions, with strong exposure to high-pressure scale events, including rapid demand surges and nationwide D2C visibility spikes.

Operations Head (Elitty Beauty) at Good Vitamins Pvt Ltd. (2022-03 – Present)

End-to-end ownership of D2C operations spanning website, marketplaces, quick commerce platforms, and offline retail partners, ensuring seamless omnichannel availability and execution consistency.

• End-to-end ownership of D2C operations spanning website, marketplaces (Amazon, Flipkart, Nykaa, Myntra), quick commerce platforms (Blinkit, Zepto, Swiggy Instamart, BigBasket), and offline retail partners, ensuring seamless omnichannel availability and execution consistency.
• Redesigned logistics and fulfillment ecosystem, integrating Ekart and multiple courier aggregators (Shiprocket, Shipway, ATS), resulting in ~30% improvement in delivery turnaround time, ~60% reduction in logistics cost structure, and significant improvement in dispatch reliability and SLA adherence
• Improved marketplace order fulfilment from 60% to 95%+ through structured PO/STN lifecycle management, vendor coordination, and inventory planning discipline.
• Led direct system integration with Unicommerce, eliminating dependency on manual third-party coordination and improving order processing efficiency and real-time inventory visibility.
• Owned inventory planning for 100+ SKUs, ensuring demand alignment across channels, minimizing stockouts, and improving inventory turnover efficiency.
• Designed and managed warehouse transition strategy (3PL to in-house fulfillment model), improving operational control, cost predictability, and scalability.
• Successfully managed 3x surge in order volumes during national-level brand visibility event (Shark Tank feature), ensuring zero disruption in fulfillment and maintaining service continuity under extreme demand spikes.
• Acted as central operations owner coordinating across supply chain, CRM, logistics, and marketplace teams, ensuring business continuity and execution alignment across functions.

Operations & Administration Lead (Marvella Division) at Zerico Lifesciences Private Limited (2019-09 – 2022-03)

• Led cross-functional operations across backend processes, customer service, and administrative functions for a fast-paced business division.
• Managed and supervised a 40+ member operational team, ensuring structured execution through KPI monitoring, workflow governance, and performance management systems.
• Improved operational efficiency by ~50% through process redesign, reporting system enhancement, and standardization of operational workflows.
• Collaborated closely with sales and marketing teams to support business execution, customer experience improvements, and order fulfillment processes.

Associate Manager at Sodexo (2018-11 – 2019-05)

• Managed integrated operations across service delivery, logistics coordination, and facility management functions.
• Led a team of ~30 members, ensuring service quality adherence, cost control, and timely delivery of operational commitments.
• Coordinated across multiple stakeholders to ensure smooth daily operations across client service environments.

Management Trainee at Zerico Lifesciences Private Limited (2018-04 – 2018-10)

• Supported end-to-end operational execution across multiple departments.
• Conducted internal training sessions on communication systems and operational processes.
• Assisted in daily reporting, coordination, and process monitoring activities.

PGDM – NMIMS (2021 – 2021)

BBA – Birla Institute of Technology (2018 – 2018)

12th – DAV (2015 – 2015)