Senior Marketing Manager at Signalx.ai (2025-10 – Present)
- Demand Generation & Pipeline Growth: Drove ₹6.1 Cr+ influenced pipeline through ABM, outbound campaigns, webinars, and field events targeting enterprise and mid-market accounts in India & UAE.
- Performance Marketing & Growth: Increased website traffic from 12.8K to 27K+ per month (111% growth) and boosted MQLs by 61% through SEO, AEO and GEO.
- GTM Engineering & RevOps: Built automated GTM workflows across HubSpot, Woodpecker, outbound sequencing, lead enrichment, lead scoring, lifecycle stages, and nurturing to improve SQL's.
- Product Marketing: Led product launches, ICP definition, positioning, messaging, and integrated campaigns across ABM, content, and digital channels.
- Brand Building & Thought Leadership: Expanded brand visibility through webinars, industry events (Gitex 2025 - Dubai & 2nd Edition GRC Summit India), social media, and content marketing initiatives.
Head of Demand Generation at Learnsignal (2025-03 – 2025-09)
- Demand Generation & Pipeline Growth: Scaled B2B lead acquisition with multi-channel ABM campaigns, outbound sales optimization, and high-intent lead nurturing.
- Performance Marketing & SEO: Plan & Manage LinkedIn, Google Ads, and SEO-driven campaigns to generate high-quality B2B & B2C leads and boost organic traffic in Middle East.
- GTM Engineering & RevOps: Optimized HubSpot workflows, email sequences, and retargeting to enhance lead nurturing and sales handoff.
- Thought Leadership & Positioning: Created industry content and built partnerships to establish Learnsignal as a leader in accounting training.
Head of Marketing at Edmingle (2023-01 – 2025-03)
- Driving Growth & Lead Generation: Scaled Edmingle from $300K to $1.5M ARR by optimizing marketing channels and streamlining lead flow.
- Data-Driven Market Expansion: Leveraging analytics and multi-channel strategies (Google Ads, LinkedIn Ads, SEO, content, and email marketing) to maximize ROI and enter new markets.
- Leadership & Scaling: Leading a high-performing marketing team to generate qualified leads and position Edmingle as a leader in the APAC and NAM regions.
Co-founder & Director of Ops at Mediaiffix (2021-02 – 2022-12)
- Global Client Success: Led a team delivering Social Media Marketing, SEO, Lead Generation, and Paid Advertising services to 19+ clients worldwide.
- Strategic Growth: Implemented digital marketing strategies to build brands and drive business growth for Mediaffix in Gurugram, India.
- Versatile Marketing Expertise: Developed and executed marketing strategies for B2C and B2B clients across product-led and service-led industries.
Digital Marketing Manager at Onfiling (2020-03 – 2022-05)
- Built and scaled the marketing function at Onfiling, growing the team to three qualified marketers.
- Managed and optimized ad campaigns and search engine strategies to drive business growth and client acquisition.
Digital Marketing Associate at Dai Viet Group-DVG (2018-08 – 2020-02)
- Contributed to social media strategies, enhancing brand visibility and audience engagement.
Training & Instructional Experience at Jaipuria Educational Services Private Limited (iJaipuria) (2022-05 – Present)
- Digital Marketing Training: Educating 12,500+ learners in LinkedIn Ads, Meta Ads, Google Ads, email marketing, and Content Marketing with SEO.
- Live Classes & Workshops: Conducting hands-on sessions to equip learners with real-world marketing skills.
- Mentorship & Industry Readiness: Guiding aspiring marketers to become job-ready professionals.
