Sagar Singh

Product, Growth and Marketing analytics professional with 8+ years of experience driving user acquisition, conversion, retention and ROI optimization across platforms. Proven track record of improving business performance through experimentation, funnel optimization, user journey enhancements and marketing effectiveness. Strong experience in performance measurement, attribution, and data-driven decision-making.

Experienced in launching and evaluating product features, defining go-to-market strategies and influencing stakeholder decisions to deliver measurable business outcomes.

Senior Analyst- Growth and Product Analytics at Amazon (2024-12 – Present)

Improved user growth, retention, and product journey visibility across 10+ countries with 1M+ users, enabling data-driven decisions.

• Improved user growth, retention, and product journey visibility across 10+ countries (1M+ users), enabling data-driven decisions.
• Prevented ~$11M GMS loss & improved account health score by ~9% by integrating 35K sellers activations into market mix models.
• Increased funnel conversion by ~12% & reduced account suspensions by ~9% through experimentation on a call-to-action feature.
• Improved data quality by ~10% & reduced processing by ~7% by through automated dashboards & data pipelines tracking 15+ KPIs
• Owned analytics roadmap and KPI definition, delivering insights to leadership to guide product and business growth decisions.

Senior Manager- Marketing and Product Analytics at Airtel (2023-11 – 2024-12)

Led OTT & Broadband businesses initiatives, optimizing user funnel, campaign performance and go-to-market strategy.

• Led OTT & Broadband businesses (50Cr+) initiatives, optimizing user funnel, campaign performance and go-to-market strategy
• Built churn attribution model using SQL to identify high-risk users, improving retention by 5% through targeted in app interventions
• Analyzed behavior of 2.5 M users to identify high-value segments and enable targeted interventions to improve user engagement
• Increased bill payment conversion by ~2% through design and evaluation of A/B experiments for 100K+ users across platforms
• Led data monetization initiatives across a $5M Portfolio, optimizing ROI through omni channel engagement & reducing CAC by -27%

Senior Manager- Marketing and Product Analytics at Cars24 (2022-05 – 2023-09)

Owned the seller business roadmap, driving end-to-end execution of growth & product initiatives & delivering CXO-level insights.

• Owned the seller business roadmap, driving end-to-end execution of growth & product initiatives & delivering CXO-level insights
• improved funnel conversion by 5% & reduced CAC by 8% through user segmentation & enabling launch of a booking feature
• Increased conversion by ~5% by identifying churn cohorts & enabling targeted lifecycle interventions across user journey stages.
• Built market mix based models and supported pricing elasticity feature launch, improving top funnel conversion by 4%
• Defined go-to-market strategies for 1M sellers & monitored execution across channels, driving a 6% increase in user activation.
• Designed A/B tests for product features & engagement levers: auto-fill (+8% CTR), filters (+12% views) & location accuracy (+5%).
• Optimized the bill payment user journey and engagement flows, reducing turnaround time by ~6% and improving CSAT by ~9%

Senior Consultant- Marketing and Product Analytics at Capgemini (2020-08 – 2022-05)

Led market research and project planning, developed and monitored Power BI dashboards tracking 25+ business KPIs.

• Led market research and project planning, developed and monitored Power BI dashboards tracking 25+ business KPIs.
• Delivered data warehousing and ETL solutions using SQL, MS Power Automate reducing operational turnaround time by 10%.
• Led analytics and product strategy for a $12M banking project defining user journey and organizing Scrum meetings and Sprints
• Managed PMO for 20+ banking accounts, led agile delivery achieved +95% CSAT, and mentoring 10+ analysts

Manager- Growth and Marketing Analytics at Tata Motors Limited | Kantar (2015-08 – 2018-05)

Created KPI scorecards and built Power BI dashboards for fleet owners, driving adoption and revenue growth.

• Created KPI scorecards (25+ metrics) & built Power BI dashboards for fleet owners, driving 25% adoption & ₹8L monthly revenue.
• Developed churn predictive ML models using logistic regression (SAS), automobile exchange leads conversion increased by 8%.
• Increased cross-sell by ~3% by analyzing repeat claims using SQL and building Tableau dashboard for pricing, sales, services & LTV
• Reduced reporting turnaround time by ~20% by automating workflows in Hive, Teradata, and Alteryx, while leading team of Bas

MBA in Management – Indian Institute of Management, Ranchi (2018 – 2020)

B.E in Computer Science – Birla Institute of Technology Mesra, Ranchi (2011 – 2015)