Sahana N

Programmatic Campaign Manager with 4+ years of experience in end-to-end campaign management, trafficking, optimization, pacing, reporting, and performance analysis. Skilled in client reporting, stakeholder communication, and quality assurance, with a strong focus on accuracy, timely delivery, and campaign performance.

Programmatic Campaign Manager at iSOCRATES MADTech Private Limited (2025-04 – Present)

• Manage and deliver campaigns end-to-end, including trafficking, across StackAdapt, AdKernel, and Contanuity, ensuring exceptional service and high-quality execution through proactive campaign monitoring and optimization decisions.
• Validate optimization decisions against each KPI (CPM, CTR) and responsible for End-End delivery of the campaigns.
• Maintain high levels of accuracy to ensure perfection and flawless work under pressure to achieve deadlines in a fast-paced environment.
• Generating campaign performance (pacing) reports according to client requirements from the platform.
• Constant Interaction with the onshore team regarding the management of client accounts.
• Following multiple methods of optimization techniques which include (Adjusting bidding, F-cap, budget reallocation, creative swapping, etc.) based on the campaign delivery.
• Communicating with internal and external stakeholders regularly regarding any ambiguity concerning the day-to-day tasks.
• Coordinating with stakeholders/Clients to ensure timely launch of the campaign.
• Prepared and maintained weekly and daily client reports, ensuring data accuracy and timely delivery.
• Created end-to-end process documentation and workflow guidelines to ensure consistency, accuracy, and efficiency across operational activities.

Programmatic Senior Analyst at iSOCRATES MADTech Private Limited (2023-12 – 2025-03)

• Lead end-to-end management of programmatic campaigns across platforms including The Trade Desk, Viant (Adelphic), and Amazon DSP.
• Manage the complete campaign lifecycle, including campaign setup, pacing documentation, daily monitoring, optimization, and performance analysis.
• Develop and maintain client-facing and internal performance reports to track campaign delivery and measure campaign performance.
• Effectively multitask and prioritize activities while working under tight deadlines and ensuring timely deliverables.
• Communicate campaign performance and optimization recommendations to clients when campaigns are underperforming.
• Utilize Monday.com and Slack for task management, ticket handling, team collaboration, and campaign-related communication.
• Provide training to new joiners and create process documentation and QA checklists to ensure process accuracy and consistency.

Programmatic Analyst at iSOCRATES MADTech Private Limited (2022-10 – 2023-11)

• Managed end-to-end campaign lifecycle across Xandr, DV360, Bell DSP & Vistar Media.
• Handled creative trafficking, setting up a campaign, creation of Insertion order and Line items.
• Ensured timely End-of-Campaign wrap-up reports and screenshots for live campaigns.
• Reporting and handling client data on a weekly and monthly basis.
• Performing Quality Checks for the campaigns worked by subordinates to ensure the task is completed with quality and within the TAT.
• Created process presentations documenting the biweekly update workflow for management activities.

Associate BI Analyst at iSOCRATES MADTech Private Limited (2021-09 – 2022-10)

• Gathering Requirements from stakeholders, analyzing and documenting the requirements.
• Performing data validation for the dashboards and reports designed before delivering them to the stakeholders.
• Parallelly performed front-end testing including functionality testing, load testing, and visualization QA during my initial stage in this organization due to a lack of resources.
• Handled multiple Sisense BI dashboard development and QA tasks simultaneously and provided value to the company.
• Testing of Sisense Dev and Production environments after version upgrades to ensure smooth working of all features.
• Taking up complete ownership of the tasks and successfully delivering the outcomes.

B.E. in Electronics and Communication Engineering – ATME College of Engineering – VTU University (2021-08)