Aishwarya Kasam
Ad Operations and Programmatic Campaign Manager
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About
Ad Operations and Programmatic Campaign Manager with 6+ years of experience managing digital advertising campaigns across display, video, mobile, and CTV environments. Experienced in Google Ad Manager, DV360 (basic campaign setup and monitoring), and programmatic deal management including Programmatic Guaranteed, Preferred Deals, and Private Auctions. Skilled in campaign trafficking, optimization, troubleshooting delivery issues, and performance reporting.
Proven ability to collaborate with cross-functional teams and deliver campaigns aligned with client KPIs and revenue objectives.
Experience
Campaign Manager - Jio Ads - Mumbai
- Monitor campaign performance against client KPIs and recommend optimizations to improve delivery and ROI.
- Setup, traffic, and optimize campaigns across Jio Ads ecosystem including JioTV, MyJio, CTV and AJIO.
- Coordinate with advertisers and agencies to receive creatives, tags, and campaign assets.
- Manage programmatic deals including Programmatic Guaranteed, Preferred Deals and Private Auctions.
- Troubleshoot campaign delivery issues and provide technical feedback to internal teams and clients.
- Maintain campaign documentation including ROs, campaign trackers, reporting dashboards and post-campaign evaluation reports.
Campaign Manager - AdSparc - Mumbai
(2021-11 - 2022-04)
- Managed advertising campaigns using Google Ad Manager and supported programmatic campaign execution.
- Monitored campaign pacing, delivery and performance metrics.
- Worked with DSPs, SSPs, DMPs, ad exchanges, publishers and ad networks.
- Analyzed performance data to identify optimization opportunities.
- Tested and troubleshooted creatives, tags and campaign delivery issues.
Senior Ad Operations Associate - HCL Technologies (Vendor – Google) - Hyderabad
(2019-12 - 2021-10)
- Managed trafficking and delivery of digital campaigns in Google Ad Manager and Ad Exchange environments.
- Handled campaign setup, QA, pacing, optimization and reporting.
- Provided troubleshooting support for ad serving and delivery issues.
- Collaborated with product, marketing and engineering teams to improve operations.
Business Operations New Associate - Accenture (Vendor – Google) - Hyderabad
(2017-04 - 2019-01)
- Provided technical support for publishers for display, video and app campaigns.
- Assisted publishers with programmatic deals and video advertising implementation.
- Performed campaign setup, QA, monitoring, optimization and reporting.
- Worked with Account Managers and Engineering teams to resolve campaign issues.
Education
Bachelor of Technology - Electrical & Communication Engineering - JNTU (2016-05)
