Saloni Dey

Performance Marketing Manager with 10+ years of experience in digital customer acquisition, paid media optimization, and growth marketing strategy. Experienced managing large-scale digital budgets ($480K+) and delivering 3,500+ qualified leads through Meta Ads campaigns. Skilled in data-driven campaign optimization, audience targeting, and marketing analytics.

Marketing Manager at PS Group (2022-10 – 2026-02)

Luxury Real Estate Developer

• Managed $480K+ digital marketing budget across paid media channels.
• Generated 3,500+ qualified enquiries through Meta Ads campaigns.
• Designed full-funnel acquisition strategies for luxury residential projects.
• Improved lead quality through audience segmentation and targeting.
• Partnered with sales teams to optimize campaign messaging and buyer intent.
• Creative & Content Communication

Marketing & Communications at Luxury Hospitality Brand (2019-06 – 2022-09)

• Supported integrated marketing campaigns across digital channels.
• Assisted in brand marketing initiatives and campaign launches.
• Collaborated with creative and PR teams to improve customer engagement.

1. Masters in Communication & Marketing (2014 - 2016)

2. Be 10x certified for Ai Tools in marketing (2026)