Saloni Panda
REGIONAL TRADE MARKETING MANAGER
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About
Results-driven Regional Trade Marketing Manager with 3 years of experience in trade marketing, dealer development, retail branding, BTL activations, product launches, and secondary sales. Experienced in executing regional marketing campaigns, managing channel partners, coordinating with agencies, and driving brand visibility. Strong expertise in market development, budget management, and cross-functional collaboration.
Experience
Regional Trade Marketing Manager - Exide Industry Ltd - Odisha and North East
(2023-07 - 2026-06)
- Planned and executed dealer meets, retailer engagement programs, and BTL marketing campaigns across Odisha and North East.
- Successfully launched new products by coordinating with sales teams, distributors, dealers, and external agencies.
- Managed in-shop branding, retail visibility, signages, POSM deployment, and merchandising activities.
- Planned and monitored trade marketing budgets while ensuring cost-effective campaign execution.
- Worked closely with sales teams to improve secondary sales through promotional schemes and dealer engagement activities.
- Coordinated with creative agencies and vendors for timely execution of branding and marketing materials.
- Developed localized marketing plans based on market requirements and customer insights.
- Strengthened dealer relationships through regular engagement programs and business development initiatives.
Social Media Marketing Intern - Anar App Pvt Ltd
(2022-06 - 2022-07)
- Promoted the Anar App among wholesalers, retailers, and distributors.
- Assisted in business development and user acquisition activities.
Digital & Social Media Marketing Intern - Seekho
(2022-05 - 2022-07)
- Conducted market research on the EdTech industry.
- Analyzed survey responses from over 1,000 participants to identify customer preferences and market trends.
Education
MBA - Sales & Marketing, Business Analytics - Klit School of Mangment
B.Sc. - Computer Science - SBRG Women's College, Berhampur
12th - Khalikote Junior College, Berhampur
Schooling - Saraswati Sishu Vidya Mandir, Chatrapur
