Sambit Sourav Praharaj

With over seven years of extensive experience in marketing and brand management, I am a seasoned professional known for driving brand growth and market share through innovative strategies. My background includes roles such as Brand Building Manager and Brand Head, where I have excelled in digital marketing, campaign management, and stakeholder engagement. I possess strong skills in creating impactful marketing campaigns, managing cross-functional teams, and leveraging consumer insights for product development.

Adept at navigating complex business challenges, I have a proven track record of enhancing brand visibility and engaging diverse customer bases through strategic media planning and content development. Passionate about achieving corporate goals, I bring a dynamic approach to marketing and a commitment to organizational growth.

I have cultivated a comprehensive professional background over seven years, primarily in marketing and brand management, where my skills span across a variety of marketing strategies, with particular strengths in digital marketing, campaign management, and brand development across diverse sectors and cultural environments.

Key Areas of Expertise:

Influencer Marketing:

• I have successfully leveraged influencer marketing to enhance brand visibility and engagement. My role involved managing collaborations with influencers, significantly contributing to brand awareness campaigns, notably for Oppo Mobiles in the Nepali market.

Campaign Management:

• I have orchestrated numerous successful marketing campaigns, including comprehensive 360-degree campaigns for festivals and special events that significantly boosted brand recall and presence. Notable campaigns include the "Beautiful You Campaign" for camera modules and the "Dussehra-Diwali Campaign" to raise consumer awareness.

Programmatic Advertising:

• My experience in programmatic advertising includes utilizing advanced targeting and real-time bidding to optimize ad placements and maximize brand exposure and engagement.

Digital Marketing:

• My roles as a Brand Building Manager and Brand Head involved crafting and implementing extensive digital marketing strategies, including SEO, SEM, content marketing, and managing digital campaigns through social media platforms and other online channels.

Media Buying:

• I have a robust background in media buying, where I have strategized and managed annual media plans and steered creation across various channels including Print, TVC, DTA, FM, and digital platforms. My strategic media placements have been pivotal in maximizing reach and engagement.

BTL (Below the Line) Trade Marketing Initiatives:

• My experience also extends to BTL marketing initiatives, where I have managed direct consumer engagement strategies. These included roadshows, direct household engagement, and localized event marketing, effectively reaching over 40,000 households during the Nepali New Year celebrations.

Throughout my career, I have demonstrated my ability to blend strategic marketing insights with practical executions, driving brand growth and enhancing consumer engagement in challenging and diverse markets.

Your most relevant educational background includes:

• MBA in Marketing from Amity Business School, Noida, completed in 2016 with a CGPA of 6.02. This program likely provided you with a deep understanding of advanced marketing strategies, business management, and analytical skills that have been foundational in your professional roles.
• BBA in Marketing from Amity Business School, Noida, completed in 2013 with a commendable percentage of 82.8%. This undergraduate degree would have introduced you to the basic concepts of marketing, business strategies, and the essentials of consumer behavior and market dynamics.

These educational qualifications have evidently played a crucial role in equipping you with the knowledge and skills necessary for your successful career in marketing and brand management.