Shilpy Siwach

I have 3 years of experience in brand management, working with reputable companies in Information Technology and Media sector. Throughout my career, I have demonstrated a consistent ability to develop and execute strategic marketing plans that drive brand awareness, increase market share, and engage target audiences effectively.

Brand Management

• Enhancing experience by problem-solving on the weaknesses of the brands using user reviews on CarWale and BikeWale
• Developed a comprehensive calendar for innovative campaigns on the upcoming launches of Cars & Bikes in the financial year 2023- 2024
• Conceptualized collaborations with several Non-Auto and BFSI brands with CarTradeTech like Nikon, Godrej Aer & Acko Insurance
• Formulated Innovative campaigns for all the upcoming important days in the financial year 2023 – 2024
• Designed an entirely new CSR initiative as a brand of the firm named ‘Driveasmile’

Project Management

• Conducted the 360-degree execution and delivery of all the media properties to be posted on the website
• Developed the entire repository website for all the properties, campaigns, and events of CarWale, BikeWale, and Mobility Outlook

Content Management

• Designed innovative campaigns for Morris Garages, Renault & Citroen
• Executed the entire video for a CNG company MGL (Mahanagar Gas Limited)

Campaign Management

• Designed innovative campaign ideas for Hero, Honda, Toyota, Nissan, Nexa, Mahindra, Hyundai, Maruti, Jeep, Volvo, & Audi
• Converted major pitches from Hero and Royal Enfield bringing 25 lakhs of business to the firm

MBA in Marketing from NMIMS

3.21/4 CGPA