Sanjay Arora Arora

Industry Experience: Proven track record of 20+ years experience in Sales & Marketing, Business Development, Dealer Management, Promotional activities, Channel Management, Key Accounts Management.

Sales and Marketing: Running the sales operations, promotional activities & accountable for increasing sales growth and driving sales initiatives in order to achieve business goals. Analyzing latest marketing trends and tracking competitors' activities and providing valuable inputs for fine tuning sales strategies.

Business Development: Formulating competent business strategies to market a wide range of products and ensure attainment of set sales & profit targets. Maintaining excellent professional relations with client/dealers to generate revenues for additional business.

Organizing

Exhibitions /meets during the Launching of new products etc.

Client Relationship Management: Outstanding communication, negotiation, convincing skills blended with superior interpersonal and team handling ability. Proper attending to after sales grievances of the customers for healthier long term business relationship.

Salest Manager - Liberty Footwear Ltd - Delhi; North & West Zone (Delhi,NCR,Other North States,Maharashtra,Gujarat,M.P,Chattisgarh,Goa etc)

Presently associated with Liberty Footwear Ltd, a renowned name in shoe manufacturing with wide array of offerings under various brands and categories. Liberty Footwear Ltd is the largest producer of Safety Shoes, Leather Shoes, School Shoes, PU Sleepers,Sandals, Injected Sports Shoes, PVC Injected Sleepers,Sports Shoes etc-2. Brand Name is Liberty. Currently handling business worth Rs.20 crores with distributors covering areas of Delhi, Maharashtra,Gujarat,M.P & South etc.

• Ensuring proper market execution by tracking implementation of journey plan.
• Incresing focus on Productivity.
• Liasoning with company for proper billing and delivery for distributor.
• Month end reviews and timely submission of reports to the office.
• Accountable for both primary secondary sales through dealer network, achieving month and quarter sales targets.
• Analyzed latest marketing trends and tracking competitor's activities and providing valuable inputs for fine tuning sales & marketing strategies
• Built a network of reliable dealers promoting image of the company in the respective geography.
• Managed sales and marketing operations thereby achieving increased sales/maximizing profit in assigned territory.
• Implemented marketing plans for augmenting the business volume by enhancing brand visibility & recall.

Regional Sales Manager - Today Footwears Pvt Ltd - Delhi

(2021 - 2024)

Worked with Today Footwears Pvt Ltd,Delhi is the largest producer of Sports Shoes,Flip Flops,Eva, School Shoes, PU Injected Sports Shoes, PVC Injection with the Brand Name of Tavera etc. Handled business worth Rs.15 crores with distributors covering areas of Delhi,U.P,Maharashtra,Tamilnadu and Karnataka.

• Ensuring proper market execution by tracking implementation of journey plan.
• Incresing focus on Productivity.
• Liasoning with company for proper billing and delivery for distributor.
• Month end reviews and timely submission of reports to the office.
• Accountable for both primary secondary sales through dealer network, achieving month and quarter sales targets.
• Analyzed latest marketing trends and tracking competitor's activities and providing valuable inputs for fine tuning sales & marketing strategies
• Built a network of reliable dealers promoting image of the company in the respective geography.
• Managed sales and marketing operations thereby achieving increased sales/maximizing profit in assigned territory.
• Implemented marketing plans for augmenting the business volume by enhancing brand visibility & recall.
• Implementing promotional activities in coordination with the external agencies to organize product launch as well as brand promotion.
• A proactive leader and planner with expertise in strategic planning, market plan execution account management, pre-sales efforts with skills in P&L management, competitor and market analysis, staffing, management reorganization and targeted marketing.
• An Out-of-the-Box Thinker with a proven track record of increasing revenues, streamlining workflow and creating a team work environment to enhance productivity innovatively for reputed business houses.
• Proficient at analyzing market trends to provide critical inputs & formulating selling & marketing strategies.
• Sales planning: Translating the annual sales plan into quarterly, monthly, weekly and daily operational plans and developing sales targets (volume and value) for each sub-category of products for distributors in his area (to be done in consultation with the Regional Sales Manager)
• Distributor management: Managing distributors to ensure primary sales plan is achieved as per defined category wise sales plan
• Collections: Ensure timely clearance of outstanding payments from distributors
• Product launches: Positioning new product line/brand/SKU in the assigned sales zone/markets by direct interaction with key retailers and through SOs
• Product feedback: Collecting and synthesizing feedback on Relaxo’s product portfolio in the context of competitor products and providing appropriate recommendations
• Secondary feedback: Capturing feedback of retailers on secondary scheme, NPD and distribution
• Distributor appointment: Scouting and appointing new distributors as per defined norms
• Distributor onboarding: Ensuring distributor gets all relevant post appointment support
• Distributor account management: Being the point of contact for distributors; monitoring product movement at distributors by taking weekly updates from SOs of stock and credit limits
• Complaints management: Resolving complaints of channel partners inc. issues related to returns
• Effective leadership: Defining daily tasks (Target, Focus / NPD article, Scheme Comm. Etc.) for each Sales Officer
• Mentorship and supervision: Mentoring, coaching and supervising company SOs
• Evaluation: Evaluating SO performance and creating customised action plan for each SO and A S M
• Liasoning with company for proper b.