Saumya Bansal

Results-driven Brand & Marketing Leader with 12+ years of experience building, launching, and scaling high-impact brands across India, USA, and UK. Pioneer of India's first ORS launch in Tetra Pack format — a landmark innovation in healthcare marketing — and architect of SMOKE Vodka's Pan-India and USA expansion. PhD-qualified strategist with deep command over consumer behavior, brand architecture, and integrated go-to-market execution.

Proven ability to lead cross-functional teams, navigate complex market dynamics, and translate consumer insights into category-defining brand outcomes. Equally adept at C-suite storytelling, PR strategy, and digital transformation.

Branding & Communication Lead - Algoworks Technologies Pvt Ltd - USA-Based Technology Company

(2025-12)

• Spearhead brand strategy and market positioning across India and USA, aligning brand narrative with business growth objectives
• Architect integrated communication ecosystems encompassing PR, digital, and thought leadership across leadership tiers
• Drive brand governance, internal communication frameworks, and executive visibility programs for C-suite stakeholders
• Lead PR strategy for enterprise milestones including major Salesforce implementation wins, generating media traction across healthcare IT and enterprise tech publications

Brand Manager - Population Services International (PSI)

(2024-01 - 2024-12)

• Pioneered India's first ORS launch in Tetra Pack format — a landmark product innovation in healthcare FMCG
• Delivered 25% uplift in brand recall and 40% increase in market reach within launch year
• Led primary consumer research including FGDs, In-Depth Interviews, and ethnographic field studies across diverse geographies
• Translated consumer insights into product positioning, communication strategy, and phased go-to-market execution
• Built consumer journey maps and behavioral insight frameworks for healthcare portfolios covering ORS, contraceptives, and wellness

Head – PR & Marketing - YFLO (FICCI)

(2023-01 - 2023-12)

• Led national PR strategy and brand positioning for one of India's most prominent industry federations
• Secured high-impact media coverage and forged strategic partnerships at national level
• Conceptualized and executed 80+ large-scale events including Bar Convent Berlin and national conclaves

Head – Marketing & PR - Franciscan Solutions

(2022-01 - 2022-12)

• Achieved 3x lead generation through comprehensive GTM strategy redesign
• Led brand repositioning and digital transformation initiatives driving measurable revenue growth

Business Head - DriFly Technologies - India & UAE

(2022-01 - 2022-12)

• Closed B2B deals worth INR 2 Cr+ by leading end-to-end sales and brand strategy
• Built product positioning framework and growth strategy for dual-market operations (India & UAE)

Marketing Manager - LSI World - USA & Canada

(2021-01 - 2021-12)

• Increased digital traffic by 45% and reduced Customer Acquisition Cost (CAC) by 20%
• Managed cross-border campaigns, analytics dashboards, and cross-functional execution

Deputy General Manager – Branding - NV Group

(2019-01 - 2020-12)

SMOKE Vodka

• Architected and executed the full international brand launch of SMOKE Vodka across India and USA
• Drove 30% increase in brand engagement and 70% retail penetration through 360° campaign strategy
• Developed global brand expansion playbook and managed cross-market agency and distribution ecosystem

Marketing Manager - Allegro Capital Advisors

(2016-01 - 2018-12)

• Closed mandates worth INR 5 Cr+ through high-conversion content and lead generation strategy
• Scaled qualified leads by 300% through integrated digital and outreach campaigns

Marketing Manager - Apex Aim Pvt Ltd | DDB Mudra Max

(2015-01 - 2016-12)

• Delivered high-impact brand campaigns with a 75% pitch success rate

PhD - Branding & Consumer Behavior - Himalayan University (2019-01 - 2019-12)

MBA - Marketing - Amity Business School, Noida (2015-01 - 2015-12)

BA (Hons) - Economics - Kirorimal College, Delhi University (2013-01 - 2013-12)