Product Marketing Specialist at Omni Retail Technology Limited (2025-12 – 2026-03)
Fintech- SaaS for FMCG - contract role
- Driving awareness and GTM strategy across the Omni mother brand, OmniBiz & OmniPay - Translating technical capabilities into market-facing messages and building growth loops in the Nigerian market.
- Owning end-to-end budget planning and sales enablement content across product education, feature explainers, testimonials, and migration journeys to drive app adoption.
- Executing physical brand presence across key trade zones
Brand Strategist at Purpos Planet – Riya Perfumes (McNROE - Wildstone Family) (2023-03 – 2025-01)
Digitally led India's #1 perfume brand
- Digitally led India's #1 perfume brand (NielsenIQ MAT Dec' 24) - owning brand identity, target audience strategy, and GTM planning aligned with sales, market share, and e-commerce growth targets.
- Managed ₹6 Cr annual marketing budget delivering ~4.5x ROAS on lead brand and ~2.4x portfolio-wide - optimising across paid media, social, influencer, and retention channels.
- Led product launches and re-launches end-to-end: GTM strategy, product decks, naming, packaging, category benchmarking, and campaign briefs used by sales and trade marketing teams
- Drove mass-to-premium campaign migration; improved full funnel execution, reduced bounce and drop-off rates through Shopify backend optimisation, RTO reduction, and fulfilment tracking.
- Designed and executed retention and automation flows using Engage360, Fastrr, WhatsApp, SMS, and email - boosting repeat purchase rates.
- Oversaw agency communications, influencer partnerships, and creative team hiring; used AI (ChatGPT, Perplexity) for competitive research, brief generation & trend forecasting - reducing time investment by ~40%.
Brand Strategy & Marketing Consultant at Crypso (Crypto Investing Platform) & LayerOne Social (2022-02 – 2022-12)
Contract Roles
- Led integrated campaign execution across crypto, finance, and affinity niches - collaborating with affiliate agencies and KOLs on YouTube, Telegram, and Instagram.
- Optimised cost across the full acquisition funnel: downloads → installs → flash page → KYC → first deposit.
- Built content strategy for social channels and led a cross-functional team of designers, editors, content creators, and social media managers.
- Created mood boards and directed organic campaign shoots for F&B clients including The Big Chill Café, Aku's, and Everbake - driving brand awareness and engagement.
Founder & CEO at HIMMANAV LLP (2020-08 – 2022-01)
Influencer & Content Agency
- Built the agency from ground up - client outreach, acquisition and servicing, contract drafting and team operations.
- Strategised and executed social and influencer marketing campaigns for FMCG and F&B clients.
- Hired and trained teams across social content, influencer marketing and graphic design.
Freelance Social Media & Influencer Manager at Self-employed (2017-09 – 2022-01)
Clients: OYO Cloud Kitchens, Silver Talkies, Food Says Best, Rolls Mania, Gourmet Nirvana, Mypicbook, Barkhor
- Led social media and influencer campaigns end-to-end for F&B and FMCG brands
- Created content for @him_manav (personal food blog with 15k followers)
Part-Time Sales Executive (2015-06 – 2019-02)
Concurrent with BTech — full-time college
- Developed and trained a sales team; generated leads through 1-on-1 pitching and consistent follow-up.
- Organised and hosted talk shows in colleges and auditoriums on entrepreneurship and self-starting.
