Shahin K

Results-driven Business Development and Ecommerce leader with 9+ years of experience across customer support operations, marketplaces, D2C websites, and Quick Commerce platforms. Proven expertise managing dispatches, customer support teams (calls, emails, chat), Amazon, Flipkart, Ajio, Myntra, Zepto, Blinkit, Instamart, and BigBasket operations, performance marketing, and inventory strategy. Track record of scaling online revenue, optimizing advertising ROI, improving customer service quality, and building high-impact team and marketplace partnerships.

Business Development Manager - Viaterra Gears

(2026-04)

• Manage end-to-end customer support operations, ensuring timely and effective resolution of customer queries across calls, emails, and chat channels.
• Oversee dispatch operations, coordinating closely with logistics and warehouse teams to ensure accurate, on-time order fulfillment.
• Lead and mentor the customer support team, delivering ongoing training to improve response quality, resolution time, and overall customer satisfaction.
• Develop and implement standard operating procedures for handling customer interactions across calls, mails, and chats, improving team efficiency and service consistency.
• Monitor team performance and customer support metrics, identifying gaps and implementing corrective actions to drive continuous improvement.

Sr. Ecommerce Manager - Priority Bags (Backpacks & Luggage) - Mumbai, India

(2025-10 - 2026-03)

• Managed end-to-end marketplace operations across Amazon, Flipkart, Ajio, and Myntra, driving significant revenue growth and operational improvements.
• Ensured accurate, compelling product content including titles, descriptions, images, and A+ content.
• Scaled monthly marketplace revenue from ₹12 Lakhs to ₹45 Lakhs, achieving ~275% growth within months through strategic pricing, marketing optimization, and inventory planning.
• Launched a second warehouse near the manufacturing unit in Bihar, improving supply chain efficiency and increasing North & East region sales by 20%.
• Managed ₹10 Lakhs monthly advertising budget across marketplaces and optimized campaigns to maintain ACOS while scaling revenue.
• Increased Amazon sales from ₹10K to ₹1.5 Lakhs per month through improved product content, keyword targeting, coupon strategies, and manual PPC campaigns.
• Built Ajio as the top revenue channel contributing ₹25-27 Lakhs/month by strengthening vendor relations and securing premium placements including category page, homepage, and Ajio social promotions.
• Negotiated Flipkart promotional ad slots during New Year campaigns, increasing product visibility and traffic.
• Revived underperforming Disney & Marvel licensed assortment, achieving 25% revenue growth within one month through targeted ads and content optimization.
• Improved inventory fill rate and hero product availability, significantly reducing stock-out situations and improving conversion rates.
• Developed SOPs for product cataloging, photoshoots, A+ content, and team workflows to streamline marketplace operations.
• Audited and optimized product display pages (PDPs) across all e-commerce platforms.
• Led a team of 4 members managing marketplace and warehouse operations.
• Stayed updated with platform-specific best practices, algorithm updates, and emerging ecommerce trends to continuously optimize performance.

ECommerce Manager - SCOTT SPORTS PVT LTD - Thane, India

(2017-09 - 2025-09)

High End Bikes & Motosports

• Launched the company's D2C ecommerce platform in 2021, scaling annual revenue from ₹35 Lakhs to ₹2.5 Crores.
• Improved profitability from -18% loss to 1% profit through pricing optimization, marketing ROI improvement, and operational efficiency.
• Achieved 5X ROAS through performance marketing campaigns across Google Ads and Meta Ads.
• Increased website traffic by 40-55% through paid campaigns and SEO optimization.
• Generated 25% repeat purchase rate through improved customer experience and loyalty campaigns.
• Reduced dead stock by 10-20% through targeted campaigns for refurbished bikes and clearance strategies.
• Successfully launched multiple new brands including Avanti, supported by digital marketing and social campaigns.
• Collaborated with a third-party web development team to create a new shopping store, optimizing the user journey and providing ongoing enhancements to multiple sites.
• Updated product information, ensuring accuracy and completeness of all product and non-product details.
• Ensured brand consistency and strong visual impact across all digital media deployments.
• Managed coordination with internal design teams and external agencies to ensure timely delivery of creative assets.
• Maintained a centralized repository of campaign creatives and monitored asset usage across multiple campaigns.
• Analyzed performance of deployed creatives and implemented timely optimizations to improve campaign effectiveness.
• Audited and optimized product display pages (PDPs) across all e-commerce platforms.
• Utilized AI tools to create compelling content, enhancing the overall customer experience.
• Managed Google Merchant Centre, Google Search Console, and Tag Manager for efficient website performance.

Online Manager - Doodle Collection PVT LTD - Mumbai, India

(2016-10 - 2017-09)

Novelty & Stationery

• Managed relationships with major eCommerce portals in India and internationally, including Amazon, Etsy, Flipkart, and Snapdeal.
• Ran advertisements on various platforms, including Flipkart, Snapdeal, Amazon, and Etsy.
• Planned inventory for monthly and quarterly cycles, as well as for Amazon FBA.
• Tracked and measured business and site performance to improve KPIs on all devices.
• Became 3rd largest Amazon seller in stationery category through Doodle Collection assortment expansion and combo pack strategies.

Sr. Category Executive - Big Bazaar Direct - Mumbai, India

(2015-07 - 2016-07)

Home Furnishing

• Negotiated with vendors to get the supply of products at the right time and at a competitive price.
• Interacted with internal buyers and vendors for new assortment and offers.
• Liquidated slow-moving stock via offers and promotions.
• Drove category sales through a wide range of assortment, exclusive deals, combo and offers, and home page promotions.
• Sourced and selected products in Home Decor from vendors to build a strong product portfolio.

ECommerce Executive - Mitashi Edutainment PVT LTD - Mumbai, India

(2013-10 - 2015-04)

Electronics & Toys Products

• Managed relationships with major eCommerce portals in India and internationally, including Amazon, Flipkart, Snapdeal, and Rediff.
• Handled complete eCommerce operations, including logistics, MIS reports, and order processing.
• Managed client relationships and coordinated on a daily basis.

Backend Executive - Mitashi Edutainment PVT LTD - Mumbai, India

(2010-10 - 2013-10)

Electronics & Toys Products

• Maintained MIS of orders and sales in Excel.
• Helped the logistic manager in processing online orders.
• Called Mitashi customers for collecting feedback.

Post Graduate Diploma - Digital Marketing - Great Lakes (2022-07 - 2022-07)

Course - Advanced Excel - NIIT (2016-01 - 2016-01)

Bachelor of Arts - Economics (2006-04 - 2006-04)