Shamsher Jang

Key Account Manager with 12+ years leading Modern Trade, LFR, and Key Account business across North & East India, with deep experience in consumer electronics and home appliances (Samsung, Videocon). Currently own Rs. 100 Cr+ annual sell-in/sell-out revenue and full P&L for a 55+ Modern Trade LFR counters (Reliance Digital, Croma) at Samsung India, and leading Joint Business Planning that underpins a 32% market share in West Bengal. Proven track record building and managing promoter/brand-ambassador teams, negotiating trade terms and space allocation with senior retail leadership, and using retail KPIs (sell-through rate, SOI, ACV) to drive assortment, planogram compliance, and promotional performance.

Strong cross-functional collaborator with Finance, SCM, and Marketing; MBA in Sales & Marketing (Amity Business School).

Key Account Manager – Modern Trade & Regional Retail Accounts at Samsung India (2023-10 – Present)

Started by handling the key Regional Retail (RR) account Great Eastern Retail across 70+ stores, then transitioned to lead a 125+ store Modern Trade cluster and 55 LFR counters across West Bengal, managing Rs. 100 Cr+ business.

• Drive sell-out performance across the cluster, translating into 32% Samsung market share across West Bengal through real-time field tracking and in-store execution.
• Own full P&L for the cluster, delivering Rs. 100 Cr+ sell-in/sell-out business and collections against AOP through account-level strategy and quarterly/annual Joint Business Planning (JBP).
• Negotiate trade terms and space allocation across 55 national LFR counters, including Reliance Digital and Croma, to protect sell-out share of shelf and assortment positioning.
• Ensure planogram and display adherence and monitor merchandising standards across all store touchpoints; build and manage a field team of brand promoters/ambassadors to maintain brand execution.
• Lead a 50+ person field force via 3 direct reports; extensive travel across West Bengal (18–20 days/month) to drive LFR execution, incentives, and capability building.
• Built a greenfield General Trade territory from zero to 120 sub-dealers and Rs. 75 Lacs monthly average business through structured, ground-up market expansion.

Deputy Manager – Sales, Ajio Apparel & Footwear (B2B Channel) at Reliance Retail (2020-09 – 2023-10)

Built Ajio's Apparel & Footwear B2B distribution channel from zero to Rs. 60 Lacs+ monthly in 12 months — 1,300+ sub-dealers, 10 key accounts, 4 stockists.

• Hired and trained 15 Sales Officers from scratch; designed territory coverage and beat-plan routing.
• Grew numeric distribution 25% through structured beat routing and key-account depth.
• Reduced bad-debt risk to zero by transitioning the distributor base to 100% Cash & Carry.

Sales Manager at RTU Organics Pvt. Ltd. (2019-06 – 2020-08)

Managed key distributor and retail accounts across the assigned territory, driving secondary sales through structured trade scheme execution and BTL activity.

• Strengthened retailer engagement and brand visibility during a channel-development phase in a new product category, applying account-management discipline carried over from consumer durables.

Area Sales Manager – Regional Retail & LFR Networks at Videocon Industries Ltd. (2014-03 – 2019-03)

Turned around a territory from 1 distributor and Rs. 25 Lacs to Rs. 1.2 Cr monthly sell-in in 6 months via a 2-distributor + direct-dealer structure.

• Scaled upcountry distribution from Rs. 25 Lacs to Rs. 60 Lacs monthly under 100% Cash & Carry terms.
• Concurrently handled the 7-store Garg Sales LFR chain in Agra, delivering 15% YoY growth for 2 consecutive years.
• Following the Agra upcountry turnaround, independently handled the Value Plus Regional Retail chain — owned ISD productivity, planogram and display adherence, exclusive models, pricing strategy, stakeholder management, and sell-in/sell-out performance.
• Rolled out 'One District, One Direct Dealer' — 5 Direct Dealers, Rs. 38–40 Lacs monthly direct billing.
• Grew sub-dealer network from 35 to 65 outlets and delivered 35% YoY growth across a 67-store regional retail (LFR) network.
• Recognized as No. 1 Area Sales Manager Pan-India; 3x Best Area Manager, West UP & Uttarakhand.

Regional Sales Officer at Aukera Electronics (2013-09 – 2014-02)

Drove 20% territory revenue growth in year one through channel management, market coverage, and partner development.

Channel Sales Executive at Panoramic Holidays (2012-02 – 2013-09)

Grew territory bookings 30% and improved channel-partner retention 15% through relationship management and structured market coverage.

Business Development Manager at Maurya Tradex Pvt. Ltd. (2011-05 – 2012-01)

Built a new distribution channel contributing Rs. 10 Lacs in monthly revenue through partner acquisition and market development.

MBA / PGDM in Sales & Marketing – Amity Business School (ABS) (2011)

B. Tech in Electronics & Communication Engineering – Uttar Pradesh Technical University (UPTU) (2008)