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Shashank Verma

Shashank Verma

Project Manager – Strategy and Digital Initiatives

Noida, Gautam Buddha NagarMember since November 14, 2025
CRMAPICRM Strategy
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About

Launched a first-of-its-kind WhatsApp STP journey for auto top-up loans, to reduce loan disbursal TATs from 5 days to 10 minutes to the existing AUM base Digitized the document collection and e-signing workflow to eliminate manual friction, increasing the loan sanction-to-disbursal conversion ratio by 43% Spearheaded the deployment and UI/UX optimization of the LeadSquared Mobile App for 1,500 field agents, driving a 36% increase in daily activity logging

Experience

Project Manager - Hero Housing Finance Ltd.

(2024-04)

  • Launched a first-of-its-kind WhatsApp STP journey for auto top-up loans, to reduce loan disbursal TATs from 5 days to 10 minutes to the existing AUM base
  • Digitized the document collection and e-signing workflow to eliminate manual friction, increasing the loan sanction-to-disbursal conversion ratio by 43%
  • Spearheaded the deployment and UI/UX optimization of the LeadSquared Mobile App for 1,500 field agents, driving a 36% increase in daily activity logging
  • Managed CRM strategy roadmap by launching real-time triggers (WhatsApp/SMS), geo-tracking, KPI leaderboard, enabling a customer 360° view for users
  • Upgraded internal loan sanction cycle TATs by automating credit assessment, document scanning, e-signing legal and technical approvals of property
  • Built AWS based Gen-AI tool to predict 44 early closure loans in the pilot phase, protecting interest income from existing customer base by 22% till date
  • Supervised end-to-end launch of WhatsApp Bot journey, integrating digital verification features for calculating real-time loan eligibility of customers
  • Conducted market intelligence scans and competitor benchmarking to lay foundation of the digital strategy roadmap and business offerings enhancements
  • Executed strategic rollout of multiple digital lending initiatives and expanding presence in Tier 2 /Tier 3 geographies resulting in a 21% increase in AUM
  • Negotiated strategic partnerships with marquee brands including Flipkart, PhonePe, Muthoot and Paisabazaar, expanding the inbound lead funnel by 30% and scaling digital business revenue to ₹50 crores MoM

Team Leader – YMP - Schindler India Pvt. Ltd.

(2022-04 - 2022-06)

  • Pitched and negotiated customized project contracts to more than 50 prominent real estate developers & corporate house clients within Haryana
  • Unlocked 42 crores of business revenue opportunity of elevator and escalator product portfolio while converting 24% of the existing lead funnel
  • Pioneered sales funnel to pitch and understand client needs more accurately while supporting and scaling the after-sale equipment business targets
  • Accoladed for handling customer escalations adhering to service TATs and giving successful service reducing the safety vulnerabilities by 8%

Project Consultant - Sidel India Pvt. Ltd. [Tetra Laval Group]

(2019-07 - 2022-03)

  • Spearheaded installation and commissioning of high-speed, pressurized beverage packaging machinery to increase supply to the south Indian market by 13% at Hindustan Coca-Cola Beverages while providing innovative and solution-oriented customer service
  • Directed stakeholders as a training expert on the new technology initiatives to increase production rate by 19% at PepsiCo (VBL), Castrol, Nestle, and DS Drinks
  • Managed the initial project execution team of 50 employees with 95%+ total efficiency while being responsible for the after- sales business development, working cross-functionally between various departments of the company and external stakeholders
  • Acted as the primary point of contact facing the client on-site in international geographies, consistently delivering personalized service to meet client needs
  • Received accolades and was promoted for efficient troubleshooting and proper customer handling in Dubai, Africa, and Indonesia

Summer Intern - Tata Capital Financial Services

(2023-04 - 2023-06)

  • Architected a cohesive call center agent platform tailored to enable seamless tracking of sales activities and enhance customer engagement by 3 min/call
  • Crafted and integrated key functionalities like real-time tracking, automated calling triggers, and call summary, resulting in increased efficiency by 28% improving sale conversion rates by 11%
  • Conducted rigorous data analysis and iterative model training, leveraging supervised learning techniques, to continuously enhance A.I. chatbot capabilities and optimize accuracy while gathering feedback for improvement on every attempt
  • Delivered the initial project in 5 weeks and hence was offered another project on training Artificial Intelligence chatbot (TIA) responses

Education

MBA - Indian Institute of Management, Kashipur (2022 - 2024)

B. Tech - Mechanical Engineering - G.L.A University, Mathura (2015 - 2019)

XII (CBSE) - Delhi Public School, Rewari (2013 - 2014)

X (CBSE) - Delhi Public School, Rewari (2011 - 2012)

Skills

Project ManagerStrategy and Digital Initiatives

Reviews

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