
Shifali Robinson
BUSINESS DEVELOPMENT · STRATEGIC PARTNERSHIPS · COMMERCIAL STRATEGY · BRAND & GTM
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About
Business development and strategy professional with 7+ years of experience across strategic partnerships, brand management, and go-to-market. Experienced in building partnerships, launching products, and developing growth opportunities across technology, hospitality, and consumer businesses.
Experience
Independent Consulting & Creative Projects at Independent Consulting & Creative Projects (2025-10 – Present)
- Continued supporting Tinton Adventure Resort on business development and strategic partnerships
- Undertook selective consulting assignments across business development, partnerships, and go-to-market strategy
- Built independent projects spanning product development, brand building, and creative strategy
Business Lead | Strategic Partnerships & Alliances at LittleBig Connection (Mantu Group) (2025-04 – 2025-09)
- Onboarded 45+ strategic partners, strengthening engagement to position them as long-term delivery partners
- Drove targeted lead generation initiatives to expand the partner network and unlock new growth opportunities
Business Development Manager at Tinton Adventure Resort (2023-01 – 2025-04)
- Led customer acquisition initiatives contributing to an estimated 15–20% revenue growth
- Increased bookings by 25%+ through partnerships, distribution channels, and customer engagement initiatives
- Built and negotiated vendor and distribution partnerships to improve margins and service delivery
- Developed and managed high-value events including weddings and corporate retreats, creating additional revenue streams
Brand Manager at Futurewagon (Alicia Souza) (2022-07 – 2022-12)
- Owned the e-commerce business line across Myntra, Amazon, and Flipkart, managing product launches, sourcing, marketplace operations, and growth
- Launched 15+ products across categories within 3 months, taking products from concept and sourcing through go-to-market
- Managed third-party and influencer collaborations to support brand visibility and product launches
Catalog Specialist, Amazon Prime Video at Amazon (2020-05 – 2022-06)
- Managed catalog quality and operations for 100+ Prime Video titles daily, coordinating with Tech, Key Accounts, and Legal to resolve escalations
- Trained associates on catalog and quality workflows while maintaining SLA adherence
Assistant Key Account Manager (Internship) at Heuritech (2019-07 – 2019-12)
- Supported key account management for global luxury clients, including Dior, Louis Vuitton, and Adidas
- Prepared trend reports and business intelligence market reports; contributed to pitch decks and brand onboarding
Senior Catalog Associate | Catalog Associate at Amazon (2016-06 – 2018-03)
- Managed 50+ retail clients; trained new hires and conducted quality audits following promotion
- Coordinated with vendors to join the vendor premium service program
Education
Dual Master's Degree in International Luxury Brand Management – MIP Politecnico di Milano (Italy) & NEOMA Business School (France) (2018 – 2020)
Bachelor's in Business Management – Poornaprajna College, Mangalore University (2013 – 2016)


