Shirish Jain

Results-driven retail professional with extensive experience in zonal and area management across leading apparel brands. Skilled in sales growth, operations management, team leadership, franchise handling, and inventory optimization. Known for driving profitability, improving efficiencies, and building strong regional teams to support long-term business growth.

Area Sales Manager - Roar For Good - Mumbai

(2025-07 - 2026-01)

• Currently working as an Area Sales Manager, overseeing operations across 13 stores and driving a monthly business volume of ₹5.2 crore p.m
• Proven track record in achieving strong sales performance, team leadership, and business growth.
• Responsible for staff recruitment, onboarding, training, and development to build high-performing teams.
• Ensuring effective implementation of store SOPs, operational excellence, and compliance across all locations.
• Adapting business strategies and operational practices in line with current market trends and customer expectations.
• Focused on enhancing customer experience, improving productivity, and maximizing store profitability

Zonal Manager - Being Human - Mumbai

(2021-04 - 2024-08)

• Led end-to-end operations across West, North-East, and South India, driving multi-region business performance.
• Managed 37 EBO and franchise stores, overseeing sales, operations, and compliance.
• Supervised a total retail footprint of 45,449 sq. ft. with a workforce of 181 employees.
• Drove ₹32 Cr+ average annual turnover, ensuring consistent growth and profitability.
• Built a strong leadership pipeline by mentoring high-potential sales and account managers and promoting them into leadership roles.
• Analyzed zone-wise performance using sales metrics, dashboards, and MIS reports to identify gaps and improve results.
• Reviewed and approved operational policies aligned with company strategy and performance goals.
• Prepared and presented zone performance reports and strategic insights to senior management.
• Improved profit margins through tighter inventory control, cost optimization, and route productivity enhancement.
• Supported regional managers by customizing sales targets and processes based on regional and zone-level data.
• Oversaw distribution and logistics operations, reducing inefficiencies and streamlining supply chain processes.
• Consistently exceeded sales targets through effective sales strategy, forecasting, and business planning.

Area Manager - Being Human - Mumbai

(2015-08 - 2021-03)

• Planned and executed store operations in line with business forecasts, order volumes, and defined timelines to ensure smooth daily functioning.
• Analyzed and reported LFL performance, along with daily, weekly, and monthly MIS, providing actionable insights for decision-making.
• Managed 12 stores spanning 13,899 sq. ft., while leading and mentoring a team of 61 staff members.
• Coordinated new store openings, partnering with HR for recruitment, onboarding, and training of staff on standard operating procedures and daily store operations.
• Drove and monitored in-store sales performance to consistently meet and exceed assigned revenue and productivity targets.
• Tracked customer buying patterns, market trends, and competitor activity to refine sales strategies and maximize market share.
• Boosted revenue and team engagement by designing and implementing sales contests and performance incentive programs.
• Turned around underperforming stores and teams into profitable, high-performing units through focused coaching and performance management.
• Led end-to-end business operations across multiple locations, including P&L management, manpower planning, customer retention, and service excellence.
• Strengthened team capability by hiring high-potential talent, improving productivity and operational efficiency.
• Oversaw preventive maintenance schedules to ensure optimal functioning of store infrastructure and equipment.
• Controlled operating expenses, including petty cash and maintenance costs, ensuring adherence to approval processes and budgetary discipline.
• Ensured all franchise stores complied with Being Human brand guidelines, maintaining uniformity in store layout, visual merchandising, and customer experience.

Store Manager - Being Human - Mumbai

(2012-05 - 2015-08)

• Monitored scheduling, procurement, and operating expenses to ensure adherence to quarterly budgets and cost targets.
• Trained and mentored sales associates on product knowledge, incentive programs, and consultative selling, leading to measurable improvements in customer satisfaction and conversion.
• Managed stock rotation and visual merchandising standards to enhance product appeal while reducing shrinkage and wastage.
• Led weekly store meetings to align teams on promotions, new product launches, and performance priorities, improving communication and engagement.
• Enforced store programs, SOPs, and quality standards, ensuring high levels of safety, cleanliness, and operational excellence.
• Controlled monthly operating budgets, minimizing variances and financial discrepancies through disciplined expense management.
• Reviewed and analyzed performance metrics to track productivity, goal achievement, and activity levels, enabling timely corrective actions.
• Increased sales and reduced losses by delivering exceptional customer service and ensuring strict compliance with standard operating practices.

Store Manager - OVS - Mumbai

(2011-08 - 2012-04)

Worked with a leading Italian premium fashion brand, offering high-end casual and formal apparel for men and women.

• Designed efficient store schedules based on customer traffic forecasts, staff skill mix, and service requirements to optimize productivity.
• Proactively identified operational gaps and process inefficiencies, implementing effective solutions to resolve complex, high-impact issues.
• Contributed actionable improvement ideas that enhanced customer experience, service quality, and overall store performance.
• Reviewed and analyzed performance metrics and operational data to track productivity, monitor target achievement, and assess activity levels.

Store Manager - Calvin Klein - Mumbai

(2009-11 - 2011-07)

• Managed Calvin Klein Jeans store operations at Inorbit Mall as Store Manager, reporting to the Manager – Retail Operations, and leading a team of 4 sales associates and 1 housekeeping staff.
• Developed and optimized store rosters and schedules based on customer traffic forecasts, staff capabilities, and service-level requirements to maximize efficiency.
• Resolved escalated customer concerns and operational issues through timely interventions, ensuring high service standards and customer satisfaction.
• Drove continuous improvement in store processes, sales execution, and operational discipline, contributing to consistent achievement of revenue and service targets.

Assistant Store Manager - Raymond Apparels Ltd. - Mumbai

(2007-04 - 2009-10)

• Owned store profitability and end-to-end operations, including planning, budgeting, and performance management.
• Analyzed sales and gross margin reports to identify growth opportunities and implement strategies to increase market share.
• Led and managed store staff, demonstrating strong leadership in performance management, coaching, and team development.
• Designed and published weekly workforce schedules, balancing business demand, productivity targets, and employee leave requirements.

Store Manager - Arrow (Inorbit Mall, Malad) - Mumbai

(2004-01 - 2007-03)

• Allocated monthly sales targets to sales executives and tracked daily performance, motivating teams to consistently achieve targets.
• Enhanced store ambience and brand presentation through effective visual merchandising aligned with company standards.
• Analyzed fast-moving and slow-moving inventory, redesigning displays and placement to improve sell-through of non-moving styles.
• Managed inbound inventory from warehouse, ensuring accurate system uploads and stock reconciliation.
• Handled back-office operations, including customer feedback coordination, stock audits, order placement, and petty cash management for store expenses.

Manager - Hallmark - Mumbai

(1999-08 - 2003-12)

• Managed stock receiving, verification, and inventory maintenance, including proper stacking, display, and stock-taking to ensure accuracy and availability.
• Identified training and development needs of store staff and supported skill-building initiatives to enhance product knowledge, customer understanding, and service delivery.

Section in charge - Allen Solly / Van Heusen - Mumbai

(1994-11 - 1999-07)

• Collaborated closely with store and regional managers to maintain clear communication, ensure alignment, and execute tasks efficiently.
• Engaged with loyalty customers to understand preferences and deliver personalized service, strengthening customer relationships and repeat business.

Sales Executive - Premsons - Mumbai

(1991-04 - 1994-11)

• Increased revenue by executing end-to-end sales strategies across the full sales cycle, from lead generation and prospecting to closure.
• Monitored customer buying behavior, market trends, and competitor activity to refine sales approaches and consistently achieve targets.
• Delivered compelling product presentations using practical use cases and customer-centric storytelling to improve conversion rates.
• Analyzed historical sales data and team performance to set realistic, data-driven quarterly sales targets.

Bachelor of Commerce