Shruti Jaiswal

Business-focused marketing and communication professional with experience in corporate communications, experiential marketing, and stakeholder engagement. Proven ability to design and execute multi-channel campaigns, drive audience engagement, and support business development initiatives. Strong inclination towards brand building, investor communication, and strategic partnerships.

Engagement Executive - YGR Asset Management - Noida, IN

(2025-06)

• Led corporate communications, brand experience, and non-rental business initiatives for a multi-tenant corporate campus, contributing to enhanced asset visibility, stakeholder engagement, and a 50%+ increase in non-rental revenue streams.
• Executed 12–15 multi-channel campaigns (WhatsApp, emailers, social media, and on-ground promotions), improving event participation by 25–35% through targeted messaging and structured outreach.
• Conceptualized and delivered co-branded campaigns with brands like Swiggy and Decathlon, leveraging social media amplification and on-ground activations to boost visibility and engagement.
• Planned and managed 8–10 large-scale events with 150–300+ attendees, integrating digital promotions and content-driven storytelling to maximize reach and participation.
• Created 40+ content assets including social media creatives, WhatsApp campaigns, and emailers, achieving 55–65% engagement rates through optimized messaging and strong CTAs.
• Coordinated with 8–12 external vendors, brand partners, and internal stakeholders to execute campaigns, ensuring consistent brand experience across digital and offline touchpoints.
• Analysed feedback and campaign performance (social engagement, participation trends) from 80+ participants, using insights to refine content strategy and improve overall audience engagement.

Talent Management Intern - The Fuel Media - New Delhi, IN

(2024-08 - 2024-10)

• Supported digital campaigns and communication for influencer/talent roles, contributing to outreach messaging and coordination.
• Conducted research on market trends and audience preferences, informing content and campaign direction.

Human Resources Intern - ITC Limited - Gurugram, IN

(2024-05 - 2024-07)

• Supported the execution of 'Sanjeevani,' a holistic employee well-being initiative covering physical, mental, financial, and social wellness.
• Liaised with wellness organisations and experts to finalise partnerships for employee-centric programs and sessions.
• Handled event coordination and internal communication for health-related campaigns, including International Yoga Day collaboration with Art of Living.
• Created end-to-end communication assets (mailers, posters, awareness content), and coordinated with internal teams, ensuring high visibility and smooth execution of all wellness initiatives across units.

PGDM - Marketing & Human Resources - IMM Business School, Delhi (2023-06 - 2025-05)

Bachelor of Arts - English Hons. - Sri Venkateswara College (University of Delhi) (2019-07 - 2022-05)