Siddharth Tomer

Strategic and result-oriented Manager with over 15 years of progressive leadership experience across premium fashion and lifestyle brands. Proven expertise in managing multi-store operations, driving profitability, and delivering consistent sales growth. Skilled in building high-performance teams, optimizing processes, and enhancing customer experience. Strong focus on data-driven decision-making, shrinkage control, and operational excellence.

Store Manager at Nykaa On Trend (2025-11 – Present)

• Achieved consistent monthly sales targets through effective merchandising and promotional execution
• Conducted training programs to boost cross-selling, upselling, and conversion rates.
• Led marketing initiatives including masterclasses and influencer activities.
• Improve Average Order Value (AOV) and Conversion Rate through effective upselling and cross-selling strategies.
• Successfully execute flagship campaigns, seasonal promotions, and new product launches.
• Deliver premium customer experiences through personalized beauty consultations and service excellence.
• Ensure strict adherence to SOPs, VM standards, store hygiene, and brand presentation.
• Maintain stock accuracy through regular audits and effective inventory control.
• Lead staff recruitment, training, roster planning, and performance management.

Retail Area Sales & Operations Manager at Manyavar & Mohey (Franchisee) (2020-11 – 2025-10)

• Managed operations for 4 retail stores including P&L, team performance, and customer experience.
• Delivered 10% YoY sales growth through KPI tracking and performance management.
• Led store launches, renovations, vendor coordination, and layout planning.
• Ensured 100% SOP compliance through regular audits.
• Achieved strong Franchisee Relationship Scorecard performance.
• Improved staff productivity and maintained zero attrition for 12 months.
• Coordinated with VM and planning teams for seasonal merchandising execution.

Store Manager at Van Heusen (Aditya Birla Fashion) (2017-09 – 2019-01)

• Delivered sales growth through merchandising, promotions, and service excellence
• Improved customer ratings by 25% and increased repeat footfall
• Strengthened inventory control and audit compliance
• Supported loyalty program growth and customer engagement

Store Manager at PARX (Raymond Apparel Ltd.) (2015-11 – 2017-09)

• Drove store profitability through cost control and team leadership
• Managed sales reporting, promotions, and store operations

Department Manager – Men's & Kids at Pantaloons (Aditya Birla Group) (2013-10 – 2015-11)

• Managed stock, VM, and customer service
• Trained staff to improve product knowledge and upselling

Store Manager at Blackberry's (2012-01 – 2013-08)

Store Manager / Sales Executive at Levi's Strauss & Co. (2009-04 – 2011-12)

Sales Executive at Adidas (2008-09 – 2009-03)

Bachelor's Degree in Hospitality Management – Institute of Hotel Management & Hotel Administration, Mumbai