Management Consultant at Self-Employed (2025-09 – Present)
End to end business transformational program across marketing, strategy, operations and organizational design.
- End to end business transformational program across marketing, strategy, operations and organizational design
- Advised teams on enterprise-wide positioning roadmaps for long term growth
- Strategic insights on AI driven customer experience to enhance operational efficiency
Vice President – Marketing & Communications at HSBC (2022-11 – 2025-08)
Spearheading Marketing for HSBC India's Institutional and Wholesale Banking businesses, with a strategic mandate to drive growth, elevate brand positioning, and build enduring client preference for the firm's suite of products and solutions.
- Spearheading Marketing for HSBC India's Institutional and Wholesale Banking businesses, with a strategic mandate to drive growth, elevate brand positioning, and build enduring client preference
- Architect and execute end-to-end marketing strategies that align with business objectives, enable market penetration, and differentiate HSBC's offerings
- Partner closely with Sales leadership to craft targeted value propositions, accelerate product uptake, and empower frontline distribution teams
- Lead Go-to-Market (GTM) initiatives for new fund launches and product enhancements
- Drive integrated marketing campaigns by collaborating with digital, communications, and media teams
- Pioneering marketing automation initiatives to enhance campaign efficiency and scale audience engagement
- Leverage data and analytics to assess campaign performance, extract client insights, and refine marketing strategy
APAC Lead – Marketing & Communications at Accenture (2016 – 2022-10)
Led high-impact marketing campaigns for sales opportunities across APAC region
- Led high-impact marketing campaigns for sales opportunities across APAC region
- Shaped tailored messaging and positioning for RFPs and sole-source deals in collaboration with sales and industry teams
- Directed global internal communications, including leadership messaging, success stories, newsletters, and video content
- Designed and executed employee communication strategies for India, aligned to engagement needs and business priorities
- Translated complex solutions into compelling narratives to highlight client challenges and Accenture's value
- Managed campaign budgets and vendor relationships, ensuring high-quality delivery
- Partnered with creative agencies to produce leadership videos, microsites, social media assets, and response decks
- Orchestrated virtual meetings & workshops using visual storytelling to drive engagement
- Drove inclusion & diversity messaging for CMT group across communication platforms
- Led marketing programs for Finance & Accounting BPS, positioning Accenture in supply chain and IT transformation thought leadership
Senior Manager – Marketing & Communications at Microland (2015-07 – 2016-02)
Strengthened employer branding and enhanced regional reputation through cross-functional collaboration.
- Strengthened employer branding and enhanced regional reputation through cross-functional collaboration
- Led the end-to-end revamp of the corporate website, aligning content and design with leadership vision
- Developed & executed social media campaigns aligned with business goals, highlighting strategic wins
- Drove brand presence and user engagement through targeted content across blogs, LinkedIn, Twitter, Facebook, and other key platforms
Assistant Vice President – Marketing & Communications at YES BANK Limited (2011-01 – 2015-07)
Led consumer engagement and strategic alliances to drive customer acquisition and cross-sell for Cards & Internet Banking.
- Led consumer engagement and strategic alliances to drive customer acquisition and cross-sell for Cards & Internet Banking
- Secured 100+ offers across diverse categories; executed campaigns via digital channels and branch collaterals
- Directed launch of Prepaid and Travel Cards, coordinating product design and marketing campaigns
- Managed key sports sponsorships (IPL 2013, Goa Professional League, corporate golf, polo); designed IPL campaigns to boost card spends
- Designed multi-channel communication programs including social media and affiliate marketing for lead generation and product promotion
- Owned end-to-end Customer Loyalty Program – program design, vendor management, microsite and collateral development, and communications
- Managed marketing budgets with focus on forecasting, tracking, and maximizing ROI
Senior Manager – Marketing & Communications at Axis Bank Limited (2006-04 – 2010-11)
Led end-to-end marketing and communication strategies for the Credit Card portfolio, aligning campaigns with business goals.
- Led end-to-end marketing and communication strategies for the Credit Card portfolio, aligning campaigns with business goals
- Played a key role in corporate rebranding from UTI to Axis Bank by designing integrated marketing campaigns that reinforced customer confidence & service excellence
- Managed all customer communications, including BTL advertising, campaign execution, and development of product collaterals for Credit Cards
- Initiated and managed the Credit/Debit Card Loyalty Program, overseeing vendor partnerships, quality assurance, cost optimization, and timely payments
