Business Development Manager
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Sonika Athwani is a strategic partnerships and business development leader with over a decade of experience driving growth across luxury, fashion, and lifestyle sectors. With a background in architecture and a keen eye for brand positioning, she has successfully spearheaded high-impact initiatives, including onboarding 350+ homegrown luxury brands to Myntra Luxe India, contributing to a portfolio valued at ₹150+ crore. Sonika excels in strategic expansion, brand collaborations, and optimizing market visibility, leveraging her expertise to build scalable, results-driven partnerships.
Sonika Athwani is a business strategist specializing in partnerships, brand growth, and market expansion. With a background in architecture, she transitioned into business development, driving impactful collaborations across luxury, fashion, and lifestyle sectors.
India, she led the onboarding of 350+ homegrown luxury brands, contributing to a portfolio valued at ₹150+ crore. Her expertise spans strategic partnerships, influencer marketing, and high-value events, including luxury barge experiences and bridal platforms. Sonika’s diverse career includes roles at HYPD, Leverage Edu, and architecture firms, where she managed large-scale IT parks, residential projects, and commercial spaces worth ₹300+ crore.
Sonika Athwani holds a Bachelor of Architecture (B.Arch) from Manipal University. Her architectural education provided a strong foundation in design thinking, project management, and spatial strategy, which she has seamlessly integrated into her expertise in business development, brand partnerships, and market expansion.
