Soundar
Associate Director of Technology
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About
Strategic technology leader and PMP-certified Program Manager with 10+ years driving enterprise digital transformation, MarTech platform implementations, and large-scale project delivery. Proven expertise managing 30+ person teams, hundred-million-dollar budgets, and multi-regional initiatives across APAC, EMEA, Canada, and LATAM. Skilled in stakeholder governance, change management, risk mitigation, and AI-driven innovation.
Completed MTech Artificial Intelligence from BITS Pilani through Work Integrated Learning Program. Seeking strategic leadership role to drive high-impact technology transformation and AI initiatives.
Experience
Associate Director of Technology - Verticurl - Coimbatore
(2025-01)
- Lead enterprise transformation strategy and programme governance for high impact digital initiatives
- Oversee cross-functional teams and stakeholder management across C-suite and operational levels
- Drive innovation in emerging technologies including AI, agentic orchestration, and automation frameworks
Senior Technical Project Manager - Verticurl - Coimbatore
(2022-01 - 2025-01)
- Owned end-to-end delivery of two enterprise SFMC implementations supporting B2B and B2C clients across APAC, EMEA, Canada, and LATAM regions; managed hundred-million-dollar programme budget with team of 12 members
- Architected and implemented automated reporting dashboards eliminating manual QBR preparation and stakeholder reporting; reduced operational overhead by enabling self-service analytics
- Designed dynamic personalization strategy using Signal D integration to deploy personalised content within single campaigns, improving campaign efficiency and reducing manual configuration time
- Managed full programme lifecycle including scoping, design, configuration, build, UAT, implementation, and go-live across global teams and business units
- Led change management and stakeholder engagement strategy driving adoption across customer success and operations teams
Project Manager - Verticurl - Coimbatore, Tamil Nadu, India
(2020-01 - 2022-01)
- Led implementation of Marketo platform from scratch for B2B claims management vertical; architected custom integrations with webinar platforms, bonus management systems, and third-party applications
- Managed cross-functional technical and business team of 5-6 members through full SDLC: requirements gathering, scoping, implementation, testing, and production go-live
- Automated campaign operations via trigger-based workflows, eliminating manual coded scripts; enabled 60-70 campaigns per month at production scale with zero manual intervention
- Designed and executed change management programme to drive stakeholder adoption across technical and business teams; achieved 100% user adoption at go-live
Assistant Project Manager - Verticurl - Coimbatore Area, India
(2018-01 - 2020-01)
- Supported delivery of multiple enterprise marketing technology projects across Marketo and Salesforce platforms
- Assisted in scope definition, project planning, risk identification, and stakeholder communication
- Contributed to implementation governance and quality assurance across client engagements
Product Consultant - Verticurl
(2015-03 - 2018-01)
- Started career in MarTech and enterprise solutions consulting
- Supported product strategy and client implementation activities across multiple technology platforms
- Built foundational expertise in marketing automation, CRM systems, and enterprise project delivery
Application Designer - Contus
(2013-12 - 2015-02)
Web Designer - Mastermind solutions - Coimbatore
(2011-10 - 2013-09)
Education
Master of Technology - Artificial Intelligence - Birla Institute of Technology and Science, Pilani (2024-10 - 2026-05)
Master of Computer Applications - computer application - VLBJCAS (2008-01 - 2011-01)
Bachelor of Computer Applications - Computer Programming, Specific Applications - RVSCAS (2005-01 - 2008-01)
