Sourav Ghosh

Bringing a decade of global DTC growth and mature, finance-first measurement (incrementality, causal MMM, contribution-profit P&L) into the Indian market: to help scaled Indian DTC and omnichannel brands grow profitably, expand across channels, and go global. Growth operator who runs brands like a general manager, not a channel manager: owning the P&L, the creative engine, and the full acquisition-to-retention funnel. 15+ years in marketing and growth, including 10+ years driving growth for 1,000+ eCom brands across 60+ countries and 7 years running a performance marketing and creative agency. Finance-first by training: decisions are made on revenue, profit, and cash, not vanity metrics.

Hands-on with AI across creative, testing, reporting, and operations. Deep category experience across wellness, kids, beauty, apparel, and pet.

Head of Growth & Founder Mentor at 7-figure US Performance Apparel brand (DTC)

• Managed roughly $1M in Meta ad spend over five months ($200K+ per month), leading a full creative and media-buying revamp
• Built the data platform and proved 48% of revenue going to ad spend was unsustainable and the brand was losing money on every order; built the 8-figure growth roadmap and mentored the founder to lead as CEO
• Initiated founder-led vertical video (top-performing ads) and an A/B testing culture; moved the brand off heavy discounting

Strategic Growth Advisor at Brooklyn Bicycle Co

7-figure US omnichannel: DTC + wholesale/B2B

• Advised a 14-year-old brand through its wholesale-to-omnichannel transition; taught P&L, contribution profit, and MER-based decision making
• Introduced founder-led organic content before paid amplification, and non-discount offers (bundles, value-adds) to protect margins
• Built a test-and-iterate culture across the discovery and purchase funnel

Fractional CMO / Head of Growth at Creative Energy Candles

15-year US wellness brand, 2,500+ retailers

• Led the e-commerce transformation of a wholesale-first brand with minimal founder involvement and a bare-minimum engagement cost
• Redesigned the Shopify site and built lifecycle email automation (welcome, abandoned cart, retention)
• Built a near-zero-cost micro-creator engine run end to end by a sub-$10/hour global freelancer on SOPs

Growth Consultant & Performance Marketing Lead at US DTC Cosmetics brand

• Partnered on and off for nearly five years, helping scale from $0 to 7-figure+ revenue while advising the CEO and owner across in-house, agency, and ops teams
• Ran Meta media buying and performance creative through my agency: $4.4M+ revenue at 115% growth on a $30K to $50K monthly budget, including a $500K single month

Marketing & Growth Contributor at Selected DTC & eCommerce brands

• Drove OKRs, growth roadmaps, and a contribution-profit operating cadence across apparel, activewear, outdoor, home, and accessories
• Recent: Alpinistas, Sunsy, Murelle, Gacha Goodies, Modern Brick Haus, Gang Wayz. Agency era (from 1,000+ brands across 60+ countries): Bad Monday Apparel, Doomsday Co, Biktrix, GPCA

Founder at SGT (Sourav Ghosh & Team)

A performance marketing and creative agency

• Ran the agency for around 7 years, serving 1,000+ brands across 60+ countries, before embedding with founders as a fractional growth lead