Senior Manager – Market Insight at Tidings Media & Communications Private Limited (2024-09 – Present)
Lead end-to-end Operations Management, overseeing distribution network planning, logistics operations, and supply chain optimization.
- Lead end-to-end Operations Management, ensuring seamless coordination across sales, distribution, and supply chain functions.
- Oversee Distribution Network Planning & Execution, optimizing route efficiency, partner performance, and last-mile delivery.
- Manage Logistics Operations, including inventory movement, warehouse coordination, and on-time product availability across channels.
- Drive Supply Chain Optimization through demand forecasting, stock planning, and minimizing stock-outs or excess inventory.
- Strengthen Channel Partner & Vendor Management, ensuring service level adherence and cost efficiency.
- Monitor and improve Operational KPIs such as delivery timelines, fill rates, order accuracy, and distribution costs.
- Implement Process Improvements & SOPs to enhance operational efficiency and scalability.
- Collaborate cross-functionally with Sales, Marketing, and CRM teams to align demand generation with supply capabilities.
- Utilize Data Analytics & MIS Reporting to track performance, identify bottlenecks, and support decision-making.
- Ensure Business Continuity & Risk Mitigation across distribution and logistics operations.
- Support Technology Adoption (ERP/CRM tools) for better visibility, tracking, and process automation.
- Lead and mentor teams across operations, logistics, and distribution, driving performance and accountability.
Manager - Customer Relationship Management (Functional Head CRM) at Sai Silks (Kalamandir) Limited (2023-12 – 2024-09)
Managed CRM operations, customer data analysis, and multi-channel retention campaigns.
- Performed Customer Data Analysis and generated Behavioral Insights for business growth.
- Tracked CRM KPIs, Loyalty Metrics, and Customer Satisfaction to enable Data-Driven Decisions.
- Executed Multi-Channel Marketing & Retention Campaigns to boost Engagement and Upselling.
- Applied Customer Segmentation (RFM, Demographics, Buying Behavior) for targeted strategies.
- Managed CRM Operations, Customer Journeys & Omni-Channel Experience.
- Led CRM Team & Customer Service, ensuring Efficient Issue Resolution.
- Supported Salesforce Implementation & Process Optimization to improve performance.
General Manager - Sales, Marketing & Operations at Watch Full Eye (Franchise of Titan World, Titan Eye Plus, Tanishq & CaratLane) (2022-04 – 2023-11)
Expanded retail footprint through network expansion and drove sales growth across multiple channels.
- Expanded retail footprint through Network Expansion, increasing stores from 4 to 14.
- Drove Sales Growth across In-Store and Institutional Channels to achieve targets.
- Conducted Market & Competitor Analysis to refine Sales and Marketing Strategies.
- Led ATL & BTL Marketing Initiatives and managed End-to-End Store Operations.
- Oversaw Inventory Planning & Stock Management aligned with Seasonality and Demand Trends.
Manager (Sales & Activation) at Express Publications (Madurai) Private Limited (2018-12 – 2022-04)
Developed and executed sales and marketing strategies to drive business growth and network expansion.
- Developed and executed Sales & Marketing Strategies to drive Business Growth and Network Expansion.
- Managed Distribution Operations, ensuring continuity during COVID-19 Disruptions.
- Strengthened Client Database Management for Sponsors and Subscribers, improving reach and engagement.
Manager – Audience Development & Sales (Last role: Regional Manager Bihar & Odisha) at ABP Private Limited (2003-05 – 2018-12)
Led strategic market expansion and brand positioning for leading publications across regions.
- Led Strategic Market Expansion & Brand Positioning for leading publications across regions.
- Achieved Record Sales Growth & Advertisement Revenue, exceeding targets.
- Drove Innovative Projects (The Telegraph GENIUS) for Market Expansion.
- Managed Team Leadership & Capability Development to ensure performance.
- Optimized Distribution Networks & Channel Expansion for wider reach.
- Implemented BI & CRM Strategies, including Loyalty Programs (Club Solitaire).
- Utilized Data Analytics & Campaign Management (SMS/Email) to boost Customer Retention.
- Secured Sponsorships & Partnerships for Revenue Growth and Brand Visibility.
Executive – Sales at Mayuri Films & Audio (E-TV/Ramoji Film City Group) (2001-05 – 2003-05)
Drove sales growth for films, audio CDs, and cassettes across markets.
- Drove Sales Growth for films, audio CDs, and cassettes across markets.
- Secured Distribution Partnerships through effective Business Development.
- Implemented Sales Strategies and conducted Market Analysis to optimize performance.
Executive – Circulation Sales at Spectrum Magazines Limited (1998-01 – 2000-06)
Drove circulation growth through trade channels and bulk institutional sales.
- Drove circulation growth through trade channels and bulk institutional sales, consistently meeting volume targets.
- Built and maintained strong relationships with distributors and institutional clients to expand market reach.
- Managed end-to-end distribution coordination and channel engagement for timely product availability.
- Delivered exceptional customer service, ensuring high client satisfaction and repeat business.
- Identified new business opportunities and supported market expansion initiatives.
Market Development Trainee at Godfrey Phillips India Limited (1997-01 – 1997-12)
Generated revenue through trade channel partners and conducted market research.
- Generated revenue through trade channel partners, driving consistent sales growth.
- Developed and maintained relationships with channel partners to enhance market penetration.
- Conducted market research and competitor analysis to identify trends, opportunities, and strategic insights.
- Supported business planning by providing data-driven recommendations for sales and marketing strategies.
