Associate Manager – Vidyapeeth Central Management at PhysicsWallah (Present)
Drove education growth across 11 regions and 160+ centres, translating central growth objectives into market-specific acquisition, offline marketing, student engagement and admissions strategies across mature and expansion markets.
- Built acquisition programs connecting awareness → lead → attendance → counselling → admission, coordinating with Counselling, Regional, Marketing and Operations teams to improve funnel movement, lead validation and follow-up discipline.
- Identified market penetration and expansion opportunities through local demand, audience and centre-potential assessment; adapted city strategy, marketing mix, faculty engagement and local acquisition channels accordingly across established and expansion markets.
- Redesigned Aabhar into a feeder-market acquisition model using school, society, workshop, cohort, quiz and class/exam-specific formats; delivered 191 activations, 226,106 leads, 1,976 admissions and 3,810 499 registrations at 27.15 CPL and 6,154 blended CPA.
- Scaled Aagaz as a city-level education brand and acquisition program through faculty-led experiences, school partnerships, Tejas inter-school quiz, ATL/BTL, local influencers and digital campaigns; delivered 301K+ leads and 2,204 admissions across 33 activations.
- Led conversion initiatives for PWNSAT Mega Felicitation, combining student recognition, academic engagement and counselling; generated 85,960 leads and 5,920 admissions at 9.42 CPL, with first-week attendance growing 11% YoY.
- Built school and community acquisition channels through 1,629 school-level felicitations and student-success initiatives, reaching 32,719+ Telegram and 8,711+ Instagram students.
- Coordinated with regional and ground teams on execution, training, stakeholder alignment and follow-up discipline; travelled across 20+ cities for field reviews and on-ground execution, contributing to 10,100+ admissions and 55.55 Cr fee value.
Academic Coordinator at Dr. D. Y. Patil Institute
Supported the launch and operational setup of a new academic centre, coordinating stakeholders, programme execution, faculty readiness and day-to-day activities to establish the centre and support local growth.
- Built relationships with 13 schools, leading partnership discussions and facilitating institutional collaborations through MOUs to build the centre's local outreach and student acquisition network.
- Planned academic schedules and programme execution, coordinating with faculty and internal stakeholders to ensure timely delivery, operational readiness and a consistent student experience.
- Planned and executed student engagement initiatives, including academic competitions and career guidance programmes, strengthening school outreach, student participation and institutional engagement.
Founder's Office Manager at Geeta Builders
Managed relationships with 120+ customers/buyers, handling communication, follow-ups, documentation, issue resolution and escalation management across a complex project turnaround.
- Worked directly with the Founder through 60+ executive reviews, preparing business updates, action trackers and decision-support material while coordinating Sales, Finance, Legal, Projects, Contractors and Vendors.
- Built financial and execution plans supporting restructuring of 20 Cr, prioritised approximately 1 Cr vendor liabilities, and prepared due-diligence material supporting negotiations involving 320 Cr+.
