Sumit Kumar

Highly energetic and results-driven Revenue & Commercial Operations Leader with over 10 years of strategic management and operational excellence in the media and broadcasting industry. Proven expertise in inventory optimization, revenue risk mitigation, and cross-functional pipeline management across high-volume platforms. Adept at managing complex workflows, aligning diverse stakeholders (Sales, Finance, & Product), and leveraging data systems to eliminate operational friction and ensure zero revenue leakage.

Equipped with an advanced business management degree (PGDM) and a strong history of high-performance recognition.

Deputy Manager – Revenue & Sales Operations at Associated Broadcasting Co Pvt Ltd (TV9 Bharatvarsh) (2023-06 – Present)

• Managed FCT inventory allocation and scheduling via Vidure, adapting linear broadcast commercial patterns into digital live-stream ad slots for the YouTube feed
• Supervised tight synchronization between Master Control Room (MCR) live on-air cues and Vidure software configurations to trigger manual mid-roll FCT breaks seamlessly
• Strategized live mid-roll ad cue frequencies in Vidure to maximize digital fill rates while monitoring concurrent viewer spikes to balance revenue with audience retention
• Planned and structured the digital inventory layout within Vidure, allocating premium display banners, video-on-demand (VOD) pre-rolls, and native ad slots to maximize digital yield
• Developed comprehensive digital media plans in Vidure for corporate clients, strategically blending programmatic inventory with high-value direct sales properties based on target audiences
• Analyzed monthly digital consumption trends to forecast traffic surges, adjusting baseline floor prices and inventory allocation parameters within Vidure to sustain optimal fill-rates

Senior Executive – Revenue & Sales Operations at Associated Broadcasting Co Pvt Ltd (TV9 Bharatvarsh) (2020-08 – 2023-05)

Lead end-to-end commercial operations and workflow scheduling to maximize inventory utilization and enforce structural compliance.

• Dynamically optimized high-value commercial inventory and ad-placement allocations, balancing pricing tiers to achieve maximum revenue yield
• Audited and processed critical contract Release Orders (ROs) with 100% accuracy, verifying pricing and structural compliance to eliminate onboarding errors
• Directed operational communication between Sales, Media Agencies, and Collections teams to accelerate billing lifecycles and validate automated payment logs
• Managed daily data audits (Booked vs. Executed performance) and issued formal compliance and performance certificates to corporate accounts
• Headed FCT inventory management via Vidure, strategically balancing prime/non-prime commercial airtime to maximize channel yield
• Oversaw daily commercial log finalization, ensuring zero spot clashes, strict competitive category separation, and 100% compliance with client deal sheets
• Proactively resolved overbooking, inventory crunches, and spot dropouts caused by live news disruptions to prevent billing leakages
• Managed end-to-end traffic and scheduling workflows, ensuring seamless coordination between Sales Operations, Programming, and Master Control Room (MCR) teams
• Monitored high-value campaign pacing and spot consumption patterns, guiding the team on inventory re-allocation to ensure 100% contract delivery
• Directed the post-telecast reconciliation process, ensuring accurate alignment between actual telecast logs and Vidure booking data for smooth finance clearances
• Oversaw master database integrity (Clients, Agencies, and Operational Parameters) within the CHAMP system and executed mandatory regulatory TRAI reports

Assistant Manager – Commercial Operations at Information TV Private LTD (ITV Network) (2018-07 – 2020-07)

Supervised multi-channel commercial schedules and operational delivery across National and Regional networks.

• Controlled automated schedule booking architectures via BATS software, optimizing available inventory and reclaiming dropped value through strategic recovery plans
• Analyzed and resolved system ad clashes, proactively minimizing client-servicing friction and preventing billing or contractual disputes
• Served as the central operational link between Content, Traffic, Broadcast Engineering, Finance, and Sales to maintain seamless organizational goals

Traffic & Operations Executive at Network-18 Media Ltd. (2016-01 – 2018-07)

• Programmed and sequenced complex technical ad-delivery logs based on priority metrics and contract pricing for News18 India
• Collaborated directly with Editorial and Marketing teams to synchronize fixed programming timetables, promotional campaigns, and cross-channel marketing strategies
• Recognized with "Outstanding Performance" and "Champ of the Month" awards across multiple quarters for exceptional execution and error-free output

Post Graduate Diploma in Management in PGDM – AIMA (All India Management Association) (2025)

Bachelor of Commerce in B.Com – H.N.B Garhwal University, Srinagar (2014)