Sunit Soam

Trade Marketing professional with 7+ years driving go-to-market excellence, channel performance, and trade marketing impact for a fast-growing consumer-durables brand. Leads BTL, trade marketing, and field activation programs end-to-end, manages trade budgets and marketing calendars, and drives market execution through disciplined reviews and timely action closure. Strong at channel-partner effectiveness, cross-functional collaboration across Sales, Merchandising, and Creative, and analytical performance tracking (sell-in, sell-through, ROI).

Proven people leader (15+ direct, 30+ indirect) known for execution excellence in high-growth, on-ground markets.

Trade Marketing & Field Activation Manager at Vivo India (2019-12 – Present)

• Drive go-to-market excellence and channel performance across key retail and partner markets, aligning trade marketing activity to distribution priorities, commercial objectives, and revenue targets.
• Plan and execute BTL, trade marketing, and field activation programs end-to-end — briefs, in-store branding, POSM, retail activations, timelines, and budgets — strengthening market execution capability.
• Support distribution effectiveness and channel-partner effectiveness through consistent on-ground execution, visibility campaigns across 200+ outlets, and disciplined partner engagement.
• Manage trade marketing budgets and marketing calendars, tracking performance against KPIs and scorecards (sell-in, sell-through, ROI) and driving optimization.
• Conduct regular market reviews with cross-functional and field teams to drive execution excellence and ensure timely action closure on gaps.
• Execute go-to-market plans for 15+ product launches and partner events, coordinating Sales, Merchandising, VM, and Creative for strong market entry and penetration.
• Manage 20+ agency and vendor partners (soft & hard POSM, in-store branding) — briefing, negotiation, approvals, and procurement-cost optimization.
• Lead a team of 15+ direct and 30+ indirect members, building execution discipline and stakeholder alignment across functions.

Creative Operations & Project Coordinator at Wizcraft International – Brand Experience (2019-07 – 2019-11)

• Delivered large-scale consumer and partner activations under tight timelines, coordinating stakeholders, creative, and external agencies on complex logistics.
• Managed on-ground execution for premium brand events, ensuring on-time, on-brand delivery to standards.

Senior Retail & Trade Marketing Executive at Haicheng India Pvt. Ltd. – Retail Merchandising (2017-02 – 2019-05)

• Managed multi-point retail deployment and supplier performance with strict timeline, quality-control, and brand-standard checks across premium storefronts.
• Maintained execution consistency and brand direction across multiple retail and channel touchpoints.

Master of Arts in MA – CCS University, Meerut (2016)

Bachelor of Science in B.Sc – CCS University, Meerut (2011)