Supratik Sarkar

Design Leader and Product Designer with 8+ years building and scaling design functions across B2B and B2C platforms. One of Nielsen Media India's first 50 hires — recruited to establish the UX practice from the ground up, grew the team to 11, and was promoted from Manager to Senior Manager within one year. Brings deep product design craft alongside proven organisational leadership: defining design vision, building high-performing teams, driving cross-functional alignment, and shipping AI-first products across media and healthcare.

Experienced integrating AI into design methodology — from AI-assisted research synthesis and generative prototyping to launching AI-first products across AdTech (Nielsen) and clinical domains (CitiusTech, Aster DM).

Parallel commitment to design education: 500+ students taught at leading institutions since 2015.

Senior Manager, UX & Product Design at Nielsen Media (2024-02 to 2026-05)

One of Nielsen Media India's first 50 hires; recruited to build the UX design function from scratch. Promoted from Manager to Senior Manager within one year.

• Established team structure, processes, and design culture
• Scaled and led an 11-member multi-disciplinary UX team spanning product designers, researchers, localization, and accessibility specialists across buy- and sell-side media platforms
• Owned end-to-end product design strategy for Nielsen Pulse, a cross-platform mobile app for global media engagement
• Drove UX strategy for Nielsen's first AI-first AdTech product across the full lifecycle — from discovery and planning through measurement
• Ran enterprise client research and usability testing; iterated complex workflows based on continuous feedback loops
• Shipped metadata tagging tool eliminating manual tracking, generating $3M in annual operational savings
• Featured work: Nielsen Media Intelligence — LinkedIn

Assistant Manager, UX Lead at CitiusTech Healthcare (2022-08 – 2024-02)

Led end-to-end UX for AI-integrated clinical and healthcare products with extensive user research and iterative design.

• Led end-to-end UX for an AI-integrated Clinical Decision Support Tool; conducted ideation workshops with key stakeholders and coordinated vendor-supported user interviews to gather qualitative and quantitative insights, shaping tool design and functionality
• Designed a conversational, AI-driven Spend Analytics Dashboard for hospitals — enabling real-time tracking of expenditures across departments, with actionable recommendations to optimise spending and resource allocation
• Applied extensive user research, wireframing, and iterative prototyping to ensure seamless UX for healthcare professionals making data-driven financial decisions

Assistant Manager, Innovation Lead at Aster DM Healthcare (2021-02 – 2022-07)

Led high-impact clinical design projects with major partners applying design thinking to guide cross-functional teams.

• Led and drove high-impact clinical design projects with Google, Motherson, and Fujifilm — including an AI microscope, AI radiology solution, and fitness band wearable — applying design thinking to guide cross-functional teams through development and validation
• Facilitated user testing and validation with direct users; incorporated feedback into iterative design cycles
• Orchestrated clinical sample collection for AI model training, strictly adhering to ethical guidelines and Ethical Committee approvals
• Designed physician consultation dashboard — enabling access to patient schedule, health summaries, vitals, diseases, treatments, prescriptions, and complaint logging in a single clinical interface

Product Designer at Sirena Technologies (2020-01 – 2020-07)

• Led conceptualisation, prototyping, and refinement of IoT products for smart homes and voice interactions — including Bluetooth speakers with advanced voice control, delivering seamless smart home ecosystem integration

Industrial Designer at Skanray Technologies (2016-05 – 2019-05)

• Designed operator interfaces for C-Arm console, fixed X-Ray console, and electro-surgical unit — optimising usability and workflow for medical professionals
• Collaborated with Hongkong TTM (China) on research, conceptualisation, and development of a patient monitor series
• Conducted research and conceptualisation for a portable X-Ray system with DR technology for enhanced imaging and portability
• Co-developed portable home-care X-Ray system; patent granted by Indian Patent Office, Feb 2024 (No. 515638)

Engineer at Welspun Corp Ltd. (2012-08 – 2014-04)

• Led SAP implementation; created component categories for in-house machinery, mapped information architecture, and facilitated seamless machinery data integration for procurement and asset tracking

Master of Design (M.Des.) in Industrial Design – University of Petroleum & Energy Studies (2014 – 2016)

Bachelor of Technology (B.Tech.) in Mechanical Engineering – National Institute of Technology, Surat (2008 – 2012)