Sushmita Tripathi

E-commerce & Website Operations professional with 3+ years managing Shopify D2C/B2B platforms end-to-end — site planning, product/catalog management, CRM & email marketing campaigns, and performance analytics. Proven track record of coordinating cross-functional teams (marketing, dev, vendors) to launch cost-efficient, well-targeted campaigns, improve site experience through data-led decisions, and drive measurable improvements in customer engagement. Comfortable owning digital operations independently and reporting outcomes using Google Analytics, Shopify Analytics, and campaign performance metrics.

IT & Website Manager - Zweler - Surat

(2024-01)

• Own end-to-end site planning and operations for Zweler's Shopify D2C & B2B platform, managing product listings, catalog structure, pricing updates, and inventory coordination across 15+ collections.
• Plan and execute CRM/EDM email marketing and paid campaigns in coordination with the marketing team, optimizing targeting to achieve low-cost-per-click reach while ensuring campaigns connected with genuine, high-intent customers rather than broad, low-quality traffic.
• Track website performance using Google Analytics and Shopify Analytics, using traffic and engagement data to identify underperforming pages and campaigns, driving noticeable improvements in site experience and content relevance over time.
• Continuously analyzed campaign and site data to refine targeting and content strategy, improving overall marketing efficiency and contributing directly to more cost-effective customer acquisition.
• Partner with the development team to prioritize bug fixes, feature rollouts, and site improvements, reducing turnaround time on critical fixes through structured requirement documentation.
• Manage order processing, shipment tracking, and customer issue resolution, maintaining a consistent fulfilment experience across D2C and B2B channels.
• Drive requirement gathering, sprint-style task prioritization, and documentation using Trello and Google Workspace, keeping cross-functional teams aligned on delivery timelines.
• Supported on-page SEO and content optimization across product and landing pages to improve organic visibility and page relevance.
• Represented Zweler at IIJS 2024 (India International Jewellery Show) — coordinated booth logistics, delivered live product demos, and engaged trade stakeholders, strengthening brand presence at India's premier jewellery trade event.

Web Developer & Platform Coordinator - Sharpener - Hybrid

(2022-07 - 2023-12)

• Built and maintained front-end features using HTML, CSS, JavaScript, and React.js, contributing to responsive design and UI improvements.
• Coordinated onboarding workflows for students and mentors, delivered iterative platform/content updates, and collaborated with cross-functional teams to ensure on-time project delivery.

B.E. - Electronics & Communication - Government Engineering College, Rajkot, GTU (2016 - 2020)