Susovan Das

Dynamic E-commerce Marketing Executive with a proven track record at Smart Baby, driving brand awareness and sales growth through innovative marketing strategies. Expert in product listing optimization, advertising campaign management across Amazon, Flipkart, and Myntra, and team leadership. Skilled in P&L management, inventory and style forecasting, and end-to-end marketplace operations, consistently delivering significant business growth and operational efficiency.

E-COMMERCE MARKETING EXECUTIVE at Smart Baby (SAR Apparels India Pvt Ltd) (2025-02 – Present)

• Maintaining sales of 4 e-commerce platforms (Myntra, Flipkart, Amazon IN, Meesho).
• Managing paid ad campaigns on Amazon Ads, Flipkart Ads, and Myntra Ads (PPMP) to optimize ACOS/ROAS.
• Preparing and analyzing P&L statements to drive profitability and cost control.
• Style and inventory forecasting to align stock with demand and avoid overstocking/stockouts.
• Listing new products with optimized titles, keywords, A+ content, and storefront updates.
• Conducted market research to identify trends and competitor activity.
• Developed and implemented marketing strategies to scale brand awareness.
• Collaborated with product development teams to align marketing efforts.
• Analyzed customer feedback to improve marketing approaches and messaging.

E-COMMERCE MANAGER at Deyann (Dhanalaxmi Fashions) (2021-06 – 2025-01)

• Maintained sales across 6 e-commerce platforms simultaneously, plus website sales and development.
• Supervised day-to-day order processing and led a team of 8.
• Headed all e-commerce payments, transactions, and reconciliation.
• Tracked returned products and managed listing of new products.
• Responsible for all promotional and market research activities.
• Tied up with new e-commerce companies to expand reach.

E-COMMERCE MANAGER at Presto (Personalized Gifts) (2016-07 – 2021-05)

• Commenced e-commerce business under the brand 'Presto Gifts' across Amazon, Flipkart, and other marketplaces.
• Maintained sales and operations of 3 e-commerce platforms simultaneously.
• Led a team of 20 and coordinated between production and packaging teams.
• Headed all e-commerce payments, transactions, returns, and listings.
• Drove year-on-year growth of approximately 200%.
• Tied up with new e-commerce platforms and managed promotional activities.

SENIOR OPERATIONS MANAGER – E-COMMERCE & CORPORATE SALES at S. R. Overseas (XOLO Mobile & Bags) (2014-08 – 2016-06)

• Coordinated e-commerce order processing between production and dispatch teams.
• In-charge of all e-commerce transactions, payments, and product listings.
• Handled corporate visits, lead acquisition, and lead conversion.
• Created brand awareness via online platforms.

ACCOUNTS EXECUTIVE at Hanuman Trading Corporation (2013-10 – 2014-07)

• Billing, accounts maintenance, and bank reconciliation.
• Generated waybills and managed dispatch.

E-COMMERCE OPERATIONS EXECUTIVE at Sam International (SG Home) (2012-02 – 2013-06)

• Order receiving, processing, and billing.
• Stock maintenance, record keeping, and follow-up with packing/logistics partners.

BA – Diamond Harbor F. C. College, Calcutta (2011)

10+2 – WBHSE, Calcutta (2007)

10th – WBSE, Calcutta (2005)