Activation - Group Head Operations
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With 14 years of experience in Activation and Experiential Marketing, I have successfully planned and executed numerous campaigns, events, and promotions aimed at engaging target audiences and driving brand awareness. Throughout my career, I have collaborated with cross-functional teams, managed budgets, and consistently delivered results within tight deadlines.
Proven track record in developing and implementing creative BTL activation strategies that align with clients' objectives.
Proficiency in event planning and execution, encompassing venue selection, logistics management, and vendor coordination.
Strong project management skills, ensuring seamless execution of multiple campaigns simultaneously.
Expertise in analyzing consumer insights and market trends to drive targeted messaging and maximize campaign effectiveness.
Extensive experience in managing on-ground activations, product launches, roadshows, and experiential marketing initiatives.
I am actively seeking a new challenge where I can leverage my skills and contribute to the success of a dynamic organization in the BTL Activation and Experiential Marketing space.
Currently working with Dentsu Communication India Pvt. Ltd as a Group Head-Operations. Handling PAN India Operations with good experience in Rural vertical, Specialized into BTL activations, Engagement Programs, Trade Channel Activations, Event & Exhibitions, Retail Branding, H2H Campaigns, Digital Wall Painting, Dealer Meets, School Activations etc.
Prin. L. N. Welingkar Institute of Management | Mumbai
Master of Business Administration: Marketing
