Tanisha Kothari

MBA candidate (International Business, MIT-WPU) with proven experience in international market intelligence, competitor research across 50+ global markets, B2B lead generation, and client management. Delivered trade intelligence and market entry insights directly to company directors at Kazi Industries. Generated 80–90 inbound leads and managed 20–30 clients at Dhaagasutra.

Proficient in MS Excel, Tally ERP (GST), HubSpot CRM, Google Analytics, PowerPoint, and AI-powered research platforms. Familiar with Incoterms 2020 and export documentation fundamentals.

Business Research & Market Intelligence Intern - Kazi Industries - Pune, India

(2025-06 - 2025-08)

• Mapped 50+ international competitors using ImportExport.com and AI research platforms, identifying pricing gaps and export opportunities that informed senior management's market entry strategy.
• Built Excel-based trade intelligence databases profiling competitor positioning, pricing structures, and market penetration strategies across multiple global regions.
• Prepared and delivered 2–3 market research presentations to company directors, synthesising global industry trends, competitor intelligence, and B2B expansion recommendations.
• Executed B2B digital visibility campaigns integrating AI-driven SEO, content optimisation, audience targeting, and lead generation across international business platforms.

Business Growth & Marketing Associate (Part-Time) - Dhaagasutra - Pune, India

(2024-08 - 2025-05)

• Grew Instagram following from 0 to 1,000+ through targeted content strategy and engagement campaigns, generating 80–90 inbound client enquiries and directly building the lead pipeline.
• Managed 20–30 clients through the full sales cycle — needs assessment, personalised recommendations, AI-generated mockups — improving conversion and repeat engagement.
• Maintained CRM-driven client communication, improving customer retention and referral-led pipeline growth for the boutique label.

Business Development Associate & Desk Assistant - Santosh Oil Mill - Pune, India

(2023-05 - 2024-06)

• Managed billing and financial operations using Tally ERP including GST invoicing, cash handling, and accurate financial record-keeping.
• Conducted outbound B2B sales calls with structured follow-up cadence to support the business development pipeline; maintained Excel-based inventory and procurement records.

MBA - International Business - MIT-World Peace University (MIT-WPU) (2024-08)

Bachelor of Commerce - B.Com - HV Desai College (2020-07 - 2023-05)