Tanmoy Das

MBA (Marketing) with over 20 years of rich diversified sales and marketing experience in General Trade, Modern Trade, HORECA and E Commerce. Currently associated with SIP2LIFE Distilleries Pvt Ltd as State Head – West Bengal. Track record of consistently achieving projected targets, building dynamic teams, and identifying high-yielding services and products.

A keen planner, strategist & implementer with demonstrated abilities in devising sales & marketing activities and accelerating business growth. Expertise in managing business operations across the market with key focus on top line profitability. Possess excellent interpersonal, communication and analytical skills with demonstrated abilities in customer relationship management.

State Head at SIP2LIFE Distilleries Pvt. Ltd. (2024-08 – Present)

Leading sales and marketing operations for West Bengal region. Responsible for sales forecasting, market penetration strategies, distributor management, excise compliance, budget management, and team leadership.

• Conduct detailed sales forecasting along with pack sizes and prepares reports for company to ensure achieving Primary & Secondary targets
• Develop strategies to increase market share, penetrate new markets, increase WOD and improve the company's overall competitive positioning
• Conduct meetings with distributor for smoother delivery, collection and discuss market strategy
• Liaison with Excise department related to licensing, approvals, policies and other queries
• Collaborate with finance team to prepare and manage the primary & secondary budget
• Make cost cards according to excise policies to ensure maximum profitability
• Formulate and implement effective sales strategies and schemes to achieve revenue targets
• Lead, mentor and train the sales and operations team to enhance performance and productivity
• Conduct regular performance reviews and provide constructive feedback to team members
• Build and maintain strong relationships with key clients
• Ensure timely settlement of monthly schemes for every outlet
• Oversee the selection and management of the liquor portfolio
• Evaluate client creditworthiness and establish credit limits to minimize risk
• Oversee stock levels in BEVCO warehouses ensuring optimal inventory
• Monitor and manage P&L statements to ensure profitability
• Sales team handling – Area Sales Manager [2], Area Sales Executive [29]

Sr. KAE - Modern Trade & E Commerce at Hindustan Unilever Ltd. (2020-01 – 2024-07)

Managed ecommerce and Modern Trade partnerships for Kwality Walls. Responsible for achieving sales targets, executing marketing activations, managing product launches, monitoring competition, and coordinating with internal and external teams.

• Develop & supervise all activities and plans for various ecommerce and Modern Trade partners for Kwality Walls
• Achieve monthly, quarterly and yearly targets and execute Marketing activations along with different visibility plans
• Close monthly promotions for different platforms within specific market spend budget
• Correct and finalize proper assortment for different E Com and Modern Trade partners
• Check stock availability on each platform and ensure all listed SKU's are available and visible
• Coordinate demand planning with customers and SCM team
• Manage new product launches on various e-platforms and MT chains with aligned visibility
• Monitor competition activations and take corrective actions to prevent sales loss
• Plan and execute regional festival activities on different platforms
• Monitor monthly sales to check customer trends and make corrective actions for innovations
• Follow up with G-NOW and MT partners for PO release and timely delivery ensuring 100% fill rate
• Prepare P&L reports and maintain track of all activities on websites
• Design and prepare reports for all ebusiness metrics
• Contribute to promotional campaign activities and claim settlement
• Coordinate with marketing team for visibility support and customer experience
• Arrange weekly/fortnightly meetings with regional teams and channel partners
• Close JBP with major partners for volume, visibility and marketing activations
• Manage distributors for primary and secondary, timely delivery and availability
• Key Platforms handling: Reliance, TESCO, Amazon, Big Basket, Swiggy, Zomato, Dunzo, Zepto, Blinkit, Swiggy Instamart, Magic Pin, D Mart Ready, Spencer's online

Assistant Manager - Beverage & Ice Cream at Spencer's Retail Ltd. (2017-03 – 2019-12)

Managed beverage and ice cream category operations across multiple stores. Responsible for stock management, sales targets, B2C & B2B sales, promotional activities, vendor relationships, and team training.

• Region & store wise proper assortment of stocks keeping in mind regional preferences
• Achieve monthly and yearly sales targets & Gross Margin
• Manage B2C & B2B sales operations
• Manage P&L and cross functioning category promotions
• Ensure region wise availability of all SKUs from various brands in all stores
• Ensure segment wise proper visibility of brands to attract more customers
• Prepare store wise indents to optimize stock levels
• Coordinate with all companies for getting stocks and promotional activities at proper time
• Ensure proper implementation of promos at store level
• Maintain good relationships with vendors for volume tie-ups, visibility tie-ups, margin benefits
• Collect and analyze competitor offers and schemes
• Provide continuous education and coaching to store team members
• Train personnel for effective selling, inventory control, merchandising techniques
• Coordinate with internal teams to release funds on time for stock buying
• Prepare and analyze monthly sales & stock data for sales projection
• Prepare ATL or BTL offers to boost sales and footfall

MBA in Marketing