Varsha Pokuri

Results-driven in AI based Programmatic Tool, digital marketing professional with over 1+ years of experience, including specializing in DV360 programmatic advertising and managing Google Ads. Has Hands-on expertise in DV360 campaign creation, execution, and optimization to drive targeted ROI and audience engagement.

Programmatic Analyst at Techpinnacle Bit Solutions Pvt Ltd (2025-05 – Present)

• Created and executed DV360 campaign structures including campaign, Insertion Order and Line-Item setup aligned with defined targeting and bidding strategies.
• Managed and optimized end-to-end programmatic advertising campaigns using Google Display & Video 360 (DV360) focusing mainly on display and video formats.
• Launched campaigns on various inventories like Display, Video, YouTube.
• Set up, monitor, and optimize programmatic ad campaigns
• Adjust bids, budgets, and audience targeting
• Use TTD's platform data & analytics to maximize ROI
• Enables programmatic buying of digital advertisements
• Provides a demand-side platform (DSP) for advertisers
• Supports advertising across multiple channels (display, video, mobile, audio, CTV)
• Troubleshoot delivery issues like inventory, pacing, bidding.
• Assisted in setting up Display, Video, Connected TV (CTV), and YouTube campaigns using Google Display & Video 360.
• Configured line items, insertion orders, partner & advertiser settings as per media plan.
• Activated premium CTV inventory and OTT platforms through DV360 exchanges and deals
• Manage Programmatic Guaranteed (PG), Preferred Deals, and PMP deals for CTV
• Monitor completion rates (VTR), view ability, and reach metrics specifically for CTV.
• Analyzed & monitored campaign performance using KPI's such as CPM, CTR, CPA and ROAS; implemented data-driven optimizations to enhance results and meet client objectives.
• Applied advanced audience targeting using demographic, geo-location, browser environments, time-of-day, and custom audience segments.
• Optimized campaigns in real-time by adjusting bids, creative, targeting, frequency capping and pacing.
• Utilized first-party, third-party and Google audience segments for precise targeting.
• Ensured brand safety and platform compliance by enforcing strict view ability standards, fraud protection, restrict fake clicks and exclusion list.
• Collaborated closely with creative teams to develop and rotate engaging ad creative.
• Monitored daily pacing, spend and performances using dashboards and reporting tools, flagging issue proactively with clear recommendations to internal stakeholders.
• Worked closely with clients, agencies, creative teams and third-party vendors.
• Analyzed campaign performance and deliver post-campaign reports with actionable insights.
• Actively Participated in ongoing training and industry webinars to stay updated on DV360 enhancements and programmatic trend.

B.Tech in Data Science – Chalapathi Institute of Technology (2022 – 2026)