Rajender Nune

Data-driven and results-oriented Digital Marketing Lead with over 9 years of experience driving full-funnel growth, demand generation, and campaign operations. Proven track record of managing multi-channel digital marketing verticals (SEO, PPC, Automation, and Email) for global enterprise brands, including a Fortune 500 toys and games manufacturer. Expert in implementing advanced lead-scoring funnels, Go-to-Market (GTM) frameworks, account-based marketing (ABM) strategies, and cutting-edge Gen AI workflows that consistently accelerate pipeline value and revenue growth.

Digital Marketing Lead at Tata Consultancy Services (2022-06 – Present)

• Successfully formulated and implemented comprehensive global SEO marketing strategies scaled across more than 40+ international markets.
• Led comprehensive SEO and digital demand generation campaigns for a top-tier global toy and game manufacturer in the US market, driving a 22% YoY revenue increase and a 30% lift in organic traffic.
• Strategize and manage all core digital marketing verticals including enterprise-level SEO, SEM/PPC, email automation, and performance campaigns.
• Architected multi-faceted marketing funnels and automated email nurture tracks tailored to specific buyer personas to accelerate sales conversion.
• Partnered with the content team to amplify cross-channel content strategies, increasing targeted user engagement by 65%.

Digital Marketing Lead at ProcessMAP (2021-03 – 2022-05)

• Concepted, built, and launched a custom, in-house SEO tool designed to track performance metrics, automate technical audits, and continuously improve organic search results.
• Oversaw all aspects of multi-channel digital marketing campaigns, utilizing marketing databases, display advertising, CRM workflows, and performance analytics.
• Deployed a highly structured lead scoring analysis and funnel optimization approach that drove a 35% increase in Marketing Qualified Leads (MQLs) and boosted total pipeline value by over 70%.
• Assisted in orchestrating Go-to-Market (GTM) frameworks and Account-Based Marketing (ABM) strategies to effectively nurture high-value accounts, accelerating lead acquisition by 40%.
• Integrated modern SEO infrastructure and advanced content marketing tools to scale overall platform web traffic by 55%.

Senior Digital Marketing Executive at Inside Digital (2019-01 – 2021-02)

• Directed client-side multi-channel campaigns across paid search, organic search, and email marketing, ensuring strong retention and higher customer lifetime value (LTV).
• Collaborated directly with the VP of Marketing and executive stakeholders to design, track, and report on high-impact online brand awareness and lead generation initiatives.

Digital Marketing Consultant at IbleSoft Inc (2017-11 – 2018-12)

• Managed end-to-end digital operations for two in-house SaaS applications targeted at competitive US and UK markets.
• Built and optimized geo-specific SEM and paid media campaigns via Google AdWords and Bing Ads to aggressively capture prospective leads.

Digital Marketing Executive at VSmart Minds Team Solutions Pvt Ltd (2017-01 – 2017-10)

• Generated over 10k+ mobile application installs through tightly aligned SEO, SEM, and automated email outreach campaigns.
• Provided data-driven performance analytics and client facing recommendations that led to a 30% increase in client revenue and a 50% boost in overall traffic.

Digital Marketing Executive at E&E Private Limited (2014-03 – 2016-12)

• Executed On-Page and Off-Page SEO frameworks, keyword mapping, site audits, and competitive link-building strategies to stabilize traffic pipelines for proprietary and client web assets.

Bachelor of Technology (B.Tech.) in Electrical, Electronics, and Communications – Hitech College of Engineering and Technology (2012)

Board of Intermediate Education (MPC) – SR Junior College for Boys (2008)

Secondary School Certificate (SSC) – Siddhartha High School (2006)