Associate Vice President - Marketing at goSTOPS (2026-01 – Present)
- Developing and executing overall brand strategy: refining positioning, narrative, and voice for a fast-scaling hostel and travel brand.
- Refreshed brand design guidelines and built a property branding playbook to standardize identity and guest experience across all locations.
- Redefined sub-brand identities for in-house F&B concepts: Bantr (café) and BuzzSTOPS (bar): from naming and visuals to tone of voice.
- Defined and implementing cross-platform social media strategy and established an influencer marketing framework along with community building across Instagram, LinkedIn, and YouTube (currently scaling Instagram program).
- Reimagined the end-to-end customer journey from booking to check-out, integrating F&B and on-ground experience touchpoints.
- Developed creative strategy for Meta, aligning brand storytelling with business objectives; collaborating cross-functionally to ensure brand consistency across campaigns, content, partnerships, and on-ground activations.
- Partner directly with investor stakeholders (Blume Ventures, OneCrowd) to present brand strategy, marketing ROI, and growth performance, ensuring alignment with business and funding priorities.
Associate Vice President – Brand Marketing at Treebo Hospitality Ventures (2023-04 – 2025-12)
- Led a comprehensive, org-wide rebranding initiative for the master brand, sub-brands, loyalty program, and booking platforms across four portfolio brands, establishing full visual, verbal, and sensory guidelines.
- Spearheaded the launch of Medalio (first mid-market hotel brand) and three F&B concepts: The Rising Forks, San Marzano, and Bibijis- independently managing brand identity, trademark registration, naming challenges, launch and legal processes entirely in-house.
- Developed and launched Hotel Superhero.ai, a B2B SaaS brand: from identity and messaging to a cross-platform launch across web, social, and industry channels.
- Developed innovative content strategies and SOPs for internal and external branding across 850+ hotels, managing vendor relationships and cost negotiations.
- Formulated brand visibility strategies across direct channels, OTAs, and social media: contributing to EBITDA-positive results during peak seasons.
- Developed and executed B2B marketing strategies for travel agents and admins, improving lead generation, engagement, and retention.
- Designed and implemented a property owner engagement strategy to strengthen operational relationships at scale.
- Led and grew a 16-member team; achieved two promotions. Independently managed budget forecasts and hiring plans.
Marketing Manager – Brand, Category & Partners at HomeLane (2021-08 – 2023-12)
- Led end-to-end launch of DOOWUP (new brand) from consumer research and brand strategy to GTM and CAC planning.
- Managed full-funnel marketing for new category launches: HomeLane Junior and HomeLane Pronto, alongside growth for existing categories.
- Independently owned the social mandate: strategy, content, influencer marketing, creative review, and digital promotions.
- Handled all brand shoots (walkthroughs, testimonials, celebrity, CXO) from planning to performance tracking.
- Drove strategic partnerships and marketing for Design Partners and Franchise Partners.
Sr. Associate – Brand, Social & Influencer Marketing at Ola Foods (2020-07 – 2021-08)
- Managed brand marketing for Khichdi Experiment, Paratha Experiment, The Biryani Experiment, and Bowlsome across social and digital channels.
- Built and executed influencer marketing strategies across brands to drive platform growth; independently managed social media calendars across all handles.
- Developed campaign performance reports, assessed ROI/KPIs, and proactively recommended growth ideas.
Sr. Brand Executive – RTE Category (Licious Spreads) at Licious (2019-01 – 2020-06)
- Managed Licious Spreads from pre-launch to post-launch: packaging, branding, and launch across online (Dunzo, BigBasket, Amazon, Swiggy) and offline (Spar, More, Nature's Basket) channels.
- Handled variant launches, new product launches within the RTE category, social media campaigns, and monthly business updates.
- Led all category finances, onboarded cost-effective vendors, and initiated post-launch consumer research to drive growth.
Sr. Brand Manager at Mullen Lowe Lintas Group (2015-06 – 2018-12)
- Managed brand communication for Fastrack, Arrow, TVS Scooty, and Myntra Beauty: handling 80+ campaigns over 3.5 years (36 independently).
- Wrote briefs, directed creative output, and executed campaigns end-to-end across internal teams and external production/media agencies.
- Proactively led Britannia's 100-year anniversary campaign (TVC & Print); managed all brand finances and contributed to talent acquisition and retention.
Executive – Client Servicing at Circuit 9 Communications Pvt. Ltd. (2014-06 – 2015-06)
- Managed client relationships, new business pitches, and independently handled briefs to ensure smooth creative delivery.
