Vikas Kori

Data & Business Analyst with 2+ years of experience across the analytics lifecycle from ETL pipeline design to executive dashboarding to translating data into business strategy. Skilled in Python, SQL, Power BI, and Tableau, with added expertise in digital marketing analytics (SEO, GA4, campaign performance). Known for converting ambiguous stakeholder requirements into automated, decision-ready reporting.

Data & Research Analyst - Maction Consulting - Ahmedabad, Gujarat

(2024-03)

• Conducted advanced statistical analysis using Python, Advanced Excel, and SPSS to uncover trends, correlations, and behavioral patterns, directly informing client strategy and project objectives.
• Optimized end-to-end data processing pipelines, integrating predictive machine learning models to automate trend forecasting and enhance the precision of strategic recommendations.
• Designed and deployed interactive KPI dashboards and executive-level reports in Power BI and Tableau, reducing client interpretation time and improving data-driven decision-making.
• Managed SEO and digital marketing initiatives including WordPress website optimization, blog publishing, schema markup, Google Search Console indexing, keyword research, and on-page SEO improvements.
• Tracked and analyzed website and campaign performance using Google Analytics, translating traffic and engagement data into actionable SEO and content recommendations.

Management Trainee - Maction Consulting - Ahmedabad, Gujarat

(2024-01 - 2024-02)

• Independently owned survey design and development workflows within the first month, demonstrating rapid onboarding and ownership of deliverables.
• Designed and deployed surveys using SurveyCTO, SurveyMonkey, and Qualtrics; validated, cleaned, and analyzed collected data using Excel, SPSS, and Python.

Bachelor of Technology - Information & Communication Technology - Dhirubhai Ambani University (2019-08 - 2023-06)

Higher Secondary Education - PCM - Vishwa Vidhyalaya School (2018-06 - 2019-05)