Vrunda D

High-performing Key Account Manager and Customer Success Leader with 10+ years driving enterprise B2B revenue growth, client retention, and strategic partnerships with Fortune 500 companies. Proven ownership mindset with end-to-end accountability across full sales cycles from prospecting, negotiation, and onboarding through long-term account expansion. Consistent top performer recognized for exceeding KPIs, reducing churn, and building C-suite relationships across IT, semiconductor, automobile, and finance verticals.

Deep expertise in SaaS platforms, Salesforce CRM, AI-enabled tools, and data-driven decision-making to deliver measurable, scalable business outcomes.

Business Development & Partnerships Manager at Squats Fitness Pvt Ltd (FITTR) (2025-11 – Present)

• Took complete end-to-end ownership of B2B partnership strategy — driving market expansion, partner acquisition, onboarding, and activation with zero senior escalations.
• Scaled the B2B gym, wellness center network from ground zero to 154 active partners in 60 days, managing lead generation, negotiations, deal closure, and full-cycle partner management.
• Led cross-functional collaboration with IT, product, marketing, legal, and operations teams to finalize contracts, ensure compliance, and enable seamless partner integration.

Senior Global Business Development Manager at The Square Service Apartment (2024-03 – 2025-03)

• Built and managed key account relationships with 1,400+ companies including Fortune 500 firms across IT, semiconductor, and automotive industries, engaging directly with CXOs, IT Heads, and HR Directors.
• Onboarded 80+ new corporate accounts within 6 months, achieving 20% growth in recurring revenue through consultative selling, value mapping, and executive relationship management.
• Leveraged Salesforce CRM to manage lead pipelines, monitor CSAT scores, and automate follow-up cadences — improving conversion rates and shortening the sales cycle.
• Deployed SaaS and AI-powered booking tools, cutting booking turnaround time by 30% and increasing client satisfaction and adoption rates.
• Spearheaded market penetration strategies resulting in 10% YoY growth in corporate client acquisitions; recognized as top performer within first quarter.

Lead Account Manager – Revenue & Operations at Stay Vista Ltd (2022-12 – 2023-10)

• Managed a portfolio of 38 premium property accounts with full ownership of P&L impact, maintaining a 95% client satisfaction score through proactive engagement, issue resolution, and consultative upselling.
• Delivered 15% revenue growth through strategic pricing, competitive market analysis, and real-time dashboard-driven performance management — ranked #1 nationally twice (Jan & Mar 2023).
• Built, led, and mentored a 9-person team (5 revenue analysts + 4 operations), driving a high-performance culture and consistent KPI achievement.
• Implemented CRM-based account tracking and revenue forecasting workflows, reducing churn by 10% and improving forecast accuracy.

Senior Key Account Manager at OYO Hotels & Homes Pvt Ltd (2018-02 – 2022-11)

• Owned and managed a strategic account portfolio worth INR 70L+ per month, driving 20–30% YoY revenue growth while retaining 70+ Fortune 500 and enterprise corporate clients.
• Integrated SaaS booking platforms across key accounts, improving booking efficiency by 25% and reducing manual processing time.
• Leveraged Salesforce CRM for pipeline management, lead tracking, and performance reporting — enhancing conversion rates by 15%.
• Spearheaded cross-functional revenue optimization projects that increased profitability by 12% without additional headcount.
• Awarded Best Key Account Manager (9 months, 2021) and Best Strategic KAM, West Region (Jan–Sep 2022) — consistent top performer.

Assistant Sales Manager at OYO Hotels & Homes Pvt Ltd (2017-06 – 2018-02)

• Grew offline sales revenue by 25% through structured cold calling, customized value pitches, and accelerated client acquisition processes.
• Implemented a corporate portal for deal tracking, BTC facility management, and escalation resolution, improving team efficiency significantly.

Senior Business Development Executive at Little Internet Pvt Ltd (2015-07 – 2017-05)

• Acquired and onboarded new merchant accounts (restaurants, spas, fitness centers) — ranked #1 nationally for new sign-ups in Oct, Dec 2015 and Jan 2016.
• Managed full sales cycle from prospecting to client activation; advised merchants on offer strategy and feature adoption to maximize platform value.

Relationship Manager at PNB MetLife India Insurance Co. (2013-09 – 2015-07)

• Ranked #1 in policy sales in Nov 2014; generated INR 89L business in Mar 2015 (2nd position, PAN India), managing insurance business across 8 PNB branches in Pune.
• Trained and coached bank employees on cross-sell techniques and product knowledge, directly increasing branch revenue from client interactions.

MBA in HR & Marketing Management – IILM (2012)

B.Com in Commerce – Sarojini Naidu Govt. PG College, Bhopal (2007)