Luca Livrieri

Chief Commercial Officer and General Manager with solid experience driving B2B and B2C business growth across complex national and multinational industrial environments (Chemicals/Coatings, Plastics, Electrical/Automation, Construction, Beverage-HoReCa). I combine commercial strategy, operational management and P&L responsibility to deliver concrete results, improve margins and make organizations more effective. I grew revenue from 35 to 50 million euros in three years, doubled the customer base, strengthened pricing and control processes, and introduced CRM and advanced planning models.

I have managed complex sales networks of direct salespeople and agents and overseen M&A and spin-off operations, contributing to value creation and business repositioning.

Where I create impact: structured commercial growth, margin recovery, sales function reorganization, integrated Sales-Operations-Finance governance, new market development and transformation of complex commercial organizations.

Chief Commercial Officer & Member of the Supervisory Committee at IVM Chemicals (2025 – 2026)

Leading chemical company producing coatings (brands Milesi, Ilva, Croma). Revenue €180M, 400 employees. Reporting directly to the Board. Commercial strategy and management of the sales network (70 resources including direct salespeople, technicians and agents).

P&L, budgeting, forecasting, pricing and margin responsibility; governance of the S&OP process and the order-to-cash cycle; management of key clients in the Furniture, Design, Contract, Packaging and Mass Retail markets. As a member of the Supervisory Committee, I contribute to corporate governance oversight and the monitoring of financial performance.

• Structured pricing governance: inconsistency audits, standard price lists, approval rules and price floors.
• Launched the product roadmap with R&D, identifying range gaps and new opportunities.
• Recovered industrial margin through cost analysis and correction of inefficiencies in BOM, routing and pricing.
• Strengthened commercial performance with clear KPIs, 1:1s and operating cadences.
• Improved credit control with due-date/DSO dashboards and selective collection, reducing overdue receivables.

Commercial Director with General Management Duties at APA Group SpA (2020 – 2024)

Leading company in the production and distribution of plastics. Revenue €50M, 90 employees. Reporting directly to the Ownership. Responsibility for the commercial, operational and marketing areas; strategic planning, sales network management and operational supervision of warehouses; integration between sales and operations.

• Grew revenue from €35M to €50M in 3 years, doubling the customer base (+100%).
• Reorganized internal processes and implemented the company CRM.
• Achieved ISO 9001 and ISCC certifications.
• Defined three-year and multi-year operational marketing plans to strengthen brand positioning and growth.

Founder & Managing Director at Steliv Srl (2013 – 2020)

Startup in the wine, beverage, food service, catering and events sectors. HoReCa, B2B and B2C channels. Founder and CEO, responsible for strategic and operational management through to the sale of the company.

• Scaled the company from zero to €500K in revenue.
• Diversified the business with a catering division and the launch of beer production.
• Organized events and trade fairs with up to 40,000 attendees.
• Led the company's growth through to its final sale (exit).

Regional Sales Area Manager - Lombardy at Volteco SpA (2007 – 2013)

Leading company in waterproofing solutions for construction. Revenue €30M, 70 employees + 150 agents. Reporting to the Commercial Director. Management of 30 resources including agents, promoters and back office; Construction, Public Sector, ITS, Real Estate and DIY Retail markets.

• Grew revenue from €0.5M to €3M in 6 years, doubling the customer base within the first 24 months.
• Implemented and rolled out the company CRM.
• Launched innovative promotional services targeting specifiers and sell-out initiatives.

Worldwide Division Sales Director - Automation at Palazzoli SpA (2005 – 2007)

Long-established company in the electrical sector. Revenue €27M, 100 employees. Reporting to the Ownership. Development of the new Automation Division and management of 130 resources across sales force, agencies and customer service.

• Created and developed the new Automation Division from scratch, generating over €2M in revenue in 2 years.
• Met and exceeded budget targets in both years.
• Built a dedicated national sales network from scratch and opened the London branch.

Commercial Director with General Management Duties at Vemer Siber SpA (2004 – 2005)

Leader in the production of electrical and electromechanical components. Revenue €600M, 150 employees Reporting to the Investment Fund. Commercial development and management of 50 resources including product specialists and agent network; White Goods, Automotive, ITS and Industrial Automation markets.

• Achieved sales targets in a complex competitive environment.
• Built a network of agents and distributors, gaining new market share.
• Managed the spin-off of a loss-making company through to its sale.

Sales Director at General Electric SpA (GE Industrial System) (2002 – 2003)

Leading European division in low voltage and industrial automation. Revenue €100M, 80 employees Reporting to the CEO. Definition and execution of the sales plan by customer, product and sector across the Automation, Plant Engineering, Electrical Distribution, OEM, Oil & Gas, Construction, Marine and Automotive markets.

• Exceeded the assigned budget one quarter ahead of schedule.
• Developed relationships with the electrical materials distribution network.
• Negotiated an agreement with a new supplier to add a new product to the portfolio.

Area Manager / Sales Representative at Schneider Electric SpA (1992 – 2002)

Global leader in industrial automation and electrical distribution. Revenue €950M, 700 employees Commercial development and management of the distributor sales network; sell-in, sell-out, customer development, inventory rotation and territory coverage.

Advanced in Artificial Intelligence – Ricam Academy (2026)

Master in Business Management and Strategy – 24Ore Business School (2025)

Artificial Intelligence Fundamentals in a Managerial Perspective – Bocconi University (2025)

Data Analysis for Managers – SDA Bocconi (2024)

Master's Degree in Economics and Business Management – Catholic University, Milan (2003)

University Diploma in Marketing and Communication – Catholic University, Milan (2002)

Technical Diploma in Industrial Electronics – Istituto Radiotecnico Beltrami (1992)