Allan Avakala

Results-oriented Area Sales Manager with 8+ years of progressive experience in FMCG sales, customer service, territory development, and distributor management. Proven ability to lead sales teams, grow market share, exceed revenue targets, and optimize distribution networks. Strong expertise in ERP systems and Microsoft Office (Excel, Word, PowerPoint) for sales analysis, forecasting, reporting, and KPI tracking.

Demonstrated success in driving business growth through strategic planning, customer relationship management, and performance coaching.

Sales Manager - PEWAH Limited (EABL Distributor) - Nairobi

(2025-02)

• Lead regional sales operations managing a team of sales representatives to achieve monthly and annual revenue targets.
• Increased territory sales growth through improved route planning and distributor performance monitoring.
• Develop and implement sales forecasts, budgets, and field action plans aligned with company strategy.
• Utilize ERP systems and Microsoft Excel to analyze sales data, monitor KPIs, and prepare management reports.
• Strengthened customer relationships resulting in improved retention and repeat business.

Sales Rep/Van sales - Nairobi Bottlers Ltd (Coca-Cola) - Nakuru Region

(2022-05 - 2024-11)

• Expanded customer base by identifying and onboarding new profitable outlets within the region.
• Improved product visibility and merchandising standards, increasing in-store sales performance.
• Successfully managed key accounts and promotional campaigns leading to revenue growth.
• Reduced credit risk by effectively managing customer credit limits and ensuring timely collections.
• Maintained high customer service standards, strengthening long-term partnerships.

Sales Representative - Hillelium and Sons(your home) - Coast Region

(2020-01 - 2022-05)

• Achieved and exceeded regional sales targets through strong distributor and retail partnerships.
• Recruited, trained, and supervised sales representatives to improve team productivity and performance.
• Improved debt collection efficiency ensuring healthy cash flow within the region.
• Conducted market analysis and competitor monitoring to identify growth opportunities.

Sales representative - Proctor and Allan - North Rift Region; Nyanza

(2016-09 - 2019-12)

• Consistently exceeded territory sales targets through strategic prospecting and customer engagement.
• Expanded market coverage by developing new business accounts across the Western region.
• Improved order fulfillment efficiency through effective coordination with logistics and operations teams.
• Strengthened customer satisfaction by resolving concerns promptly and professionally.

Van Sales Representative - L’Oréal (Nice & Lovely) - North rift

(2015-11 - 2016-09)

• Grew route sales by acquiring new outlets and maintaining strong relationships with existing customers.
• Improved stock management and reduced product expiries through effective merchandising practices.
• Ensured timely collections and adherence to agreed credit terms.
• Supported promotional activities to improve brand visibility and product movement.

Diploma - Sales and Marketing - Mount Kenya University

Diploma - Information Technology (ICT) - African Institute of Research and Technology