Pascal Kyengi

I am a diligent, consistent and time-conscious individual who pays close attention to details.. I am keen to become an integral part of a growing organization, and is more than able to play a vital role in the overall performance and achievement set objective. As a highly-skilled person I can think and respond quickly to any given situation and can be relied upon to demonstrate a high degree of common sense when under pressure.

Area Sales Executive - Oryx Energies Limited - Nairobi East, Rift Valley

(2018-05)

• Meeting primary and secondary sales targets by managing Distributors, Retailers and PSV SACCOS to achieve set targets.
• Ensuring 100% daily route coverage, retail channel servicing and recruitment.
• Planning trade marketing programs/initiatives to drive sales, customer acquisition and visibility.
• Developing promotional plans generated from trade insights, competition activity/market performance.
• Communicating to other stakeholders of new market opportunities and any competitor activities.
• Training, coaching and mentoring Resellers and over 60 Mechanics as our brand champions to optimize on end-usage, build strong brand equity and loyalty.
• Building strong sustainable relationships with retail channel and brand champions to grow business portfolio.
• Preparing and presenting monthly performance reports and innovative/strategic plans to the management.
• Gather and share market intelligence with the project team to adapt to market needs.
• Achievements: Increased sales by 38% and demonstrated best practices in: -
• Relationship management
• Customer Care & retention.
• Building strong brand equity and loyalty.
• Customer acquisition.
• Execution of RTM and GTM strategies

BTL Supervisor - The Daybreak Limited - Nairobi, Eastern & Coast Regions

(2016-01 - 2017-05)

Project 1: Shell Fuel Save Campaign - Shell

• Introducing and promoting new Vivo-Shell Lubricants into Nairobi, Eastern and Coast Region markets.
• Ensuring product awareness, customer satisfaction and retention to increase sales.
• Responsible for branding all Shell Service stations within Nairobi, Eastern and Coast regions.
• Responsible for branding spare part shops and outlets within Nairobi, Eastern and Coast regions Shell Fuel Save signage and promotion material.

Sales Executive - The Daybreak Limited - Kenya

(2016-01 - 2017-05)

Project 2: Mag Lubricants

• Reviving and promoting Mag lubricants within the Kenyan market.
• Pushing for growth and expansion of active and new end-user base.
• Brand awareness, visibility, customer satisfaction and retention to increase sales.
• Mobilizing and delivering sales and marketing activity.
• Introducing new customers to Mag products through one on one marketing activity.
• Conducting market research, data collection and survey on current needs of the Kenyan lubes market.
• Ensuring outstanding customer relationship essential for maintaining a customer base.
• Achievements: Increased sales by 41% and demonstrated best practices in: -
• Relationship management
• Customer Care & retention.
• Building strong brand equity and loyalty.
• Customer acquisition.
• Execution of RTM and GTM strategies

Diploma - Sales and Marketing - Technical University Of Kenya (2013-09 - 2015-07)

K.C.S.E Certificate - Kasikeu School (2009-02 - 2012-11)