Beryl Jarra

Results-driven sales and marketing professional with over 10 years' experience in the automotive and retail sectors, specialising in corporate sales, customer service, and branch operations management. Demonstrated success in driving revenue growth, client retention, and debt recovery across multiple high-volume outlets. Proven ability to manage client portfolios exceeding KSh 50M annually while leading cross-functional teams to optimise sales processes and operational efficiency.

Experienced in remote and hybrid work environments, with strong proficiency in CRM systems, digital communication tools, and client relationship management. Recently engaged in freelance consulting, supporting SMEs in sales strategy, customer retention, and business development. Seeking to contribute to a dynamic Sales or Customer Success role within a growth-oriented organisation.

Independent Sales & Business Development Consultant (Freelance / Contract) at Independent (2020-04 – Present)

• Provided sales and customer relationship management support to SMEs across automotive, retail, and service sectors.
• Generated new business opportunities through referrals, networking, and targeted outreach strategies.
• Assisted businesses in implementing CRM systems (Zoho, Salesforce) to improve customer tracking and sales efficiency.
• Developed digital customer engagement strategies using WhatsApp Business, email, and social platforms.
• Supported debt recovery initiatives, improving client cash flow through structured follow-ups and negotiation.
• Trained teams on sales processes, customer service, and product knowledge to enhance performance.
• Managed inventory tracking and sales reporting remotely to ensure operational accuracy.
• Advised business owners on pricing strategies, customer retention, and revenue optimisation.

Corporate Sales Executive at City Tyres Ltd. (2020-01 – 2020-03)

• Acquired 15+ corporate accounts within three months, increasing branch revenue.
• Conducted regular client visits to maintain service quality and strengthen relationships.
• Recovered over KSh 2.5M in outstanding payments.
• Coordinated promotional campaigns and product launches with cross-functional teams.
• Delivered product training to 30+ clients, improving repeat business.
• Monitored daily sales performance and reported insights to management.

Assistant Branch Manager at Tire World Ltd. (2018-12 – 2019-11)

• Increased monthly revenue by 18% through client retention and new business acquisition.
• Reduced response time by 30% by streamlining workflows.
• Recovered over KSh 3M in outstanding payments.
• Supervised a team of 12 staff, improving productivity and morale.
• Managed inventory, banking, invoicing, and reconciliation processes.
• Resolved customer complaints effectively, strengthening client relationships.

Sales Executive at Kingsway Tyres Ltd. (2016-02 – 2018-11)

• Increased regional sales by 22% through strategic client acquisition.
• Strengthened customer retention through tailored solutions and after-sales support.
• Collected over KSh 4M in outstanding payments.
• Generated daily sales and inventory reports to guide business decisions.

Assistant Branch Manager at Autoxpress Ltd. (2012-12 – 2013-06)

• Increased branch sales by 20% through targeted sales strategies.
• Supervised a team of 10 staff, enhancing performance and accountability.
• Ensured compliance with ISO safety and operational standards.
• Improved debt recovery and reduced overdue accounts.
• Managed inventory, reporting, and cash reconciliation.

Retail Sales & Customer Service Executive at Autoxpress Ltd. (2011-01 – 2012-12)

Sales Executive – Corporate at Young Explorers Services (2004-01 – 2010-12)

Sales Executive at TIMCA Enterprises Ltd. (2003-01 – 2004-12)

Diploma in Business Information Technology – Graffins College